WIP: organize a shop based on functional macro areas

WIP: organize a shop based on functional macro areas

by | Mar 11, 2016 | IN THE WORLD OF DESIGN, RETAIL, CONTRACT AND RESTAURANT, WORK IN PROGRESS

A breath of fresh air in a shop in a seaside town, which does not live only on summer tourism. The scent of the sea in its center makes you feel on vacation all year round. A shop with very large interiors organized in macro functional display areas that allow the optimization of the environments and the best management of customer flows.

CONTEXT

Lignano Sabbiadoro is one of the most renowned tourist resorts on the Adriatic. Bathing establishment always in vogue, it maintains the retro charm of an urban structure linked to the 50s, the period in which Lignano Pineta develops. In the center of the village, under the fresh porticoes, this shop of homemade objects and clothing tooks place. The amplitude is certainly a point in favor of each shop, but sometimes it risks becoming a critical point resulting dispersive. A logistical order for the arrangement of the wares and a general review of the display furnishings become necessary for our customer at this time. The space, with a rectangular plan, introduce itself as an open space visually divided only by structural pillars equipped with electrical outlets. From these we started in the division into various functional macro areas, each structured with service elements for each type of wares on display.

THE PROJECT: THE PRODUCT AREAS AND THE FUNCTIONAL ARRANGEMENT

The main problem of large and visually free spaces is the possible confusion created into the user. In fact, not knowing exactly how to move, he is absurdly discouraged from exploring the shop. For this reason, our subdivision with visual elements into established areas allows customers to move smoothly in the room, directing them to internal use. A spatial division that arises from the arrangement of two equipped walls, from whose asymmetrical intersection four main rooms took place. Two of these were then combined for a wider and more airy perception of the exhibition space, while the storage area is located in the back of the cash desk.

ENTRANCE AND CASH

The checkout functionality defines the first area, in which the cashier certainly plays the main role. Positioned in front of the entrance, it however leave the entrance comfortable and not to oppress space. A large piece of furniture defines this area, which allows the owner to have workspace and better serve customers. To close this area, a column which has a large back that can be used as a goods display and storage point.

LINEN AND HOUSEHOLD OBJECTS

The asymmetrical subdivision of the internal spaces gives rise to a more developed exhibition area dedicated to bed and all household linen. Located at the side of the entrance, it allows a better management of customer flows, as well as a visual hierarchy that identifies this room as the main one in the fruition of the shop. In the centre, a design glass table surrounded by shelf modules is useful for displaying small household items. While, a full-height dividing element visually reproduces the wall elements creating an internal division. A smaller space set up for display where the customer can observe the contextualized products. On the back walls common to the exhibition areas, functional elements alternate whose shelves are organized according to the wares on display. The different distances between each shelf allow the placement of bulky objects or small decorative elements as needed.

CLOTHING

To mark the boundary of this room is an equipped portal, serving the property for the storage of goods not on show. This allows the passage to the remaining area dedicated to clothing. Here, our modules become hangers and the shelves are used for folding. A dressing room for clothing testing concludes this room, which connects directly to the cash desk area. Approaching the showcase, the shelf modules become closer for bags and small prêt-à-porter objects.

project Lignano shop 01
project Lignano shop 02
project Lignano shop 03 functional areas

MODULES AND STYLE

As far as materials, colors and types of furniture are concerned, we have focused on the modern, gritty and essential style. The two colors that alternate with the white walls are a dark gray with bold tones, which also defines the cash area and the illuminated portal for access to the clothing area and a very light gray tending to blue, which recalls the nearby sea and characterizes shelves and low storage elements. The exhibition modules are of two types: the shelf modules are tall, in chromed steel with a bright internal LED profile with lacquered shelves that alternate with crystal shelves that act as display elements and separate the various areas. The others are low, in steel and crystal and act as an exhibition support for the tall elements. Here some Work in Progress photos, we hope to make soon an holiday in Lignano seafront and return to admire the set up shop!

cash counter area shop
divider functional areas
shelves back wall display areas
lighting shelves back wall display areas
shop details
shop lighting details
display area bed and home line
table and shelves Lignano shop

Aliens looking for books land at the kindergarten in Villa di Serio

Aliens looking for books land at the kindergarten in Villa di Serio

by | Oct 29, 2014 | PRODUCT DESIGN, SPEAKING OF US

We are happy to share with you a special project for the kindergarten of Villa di Serio, which we have followed with pleasure, of the spaceship Elle Effe Elle.

A few days ago a brightly colored spaceship landed in the garden of the Cavalli nursery school in Villa di Serio. The two Martians Bi and Ci have landed in search of books.

The name of the unidentified object, all made in Valle Seriana, is Elle Effe Elle which stands for Little Free Library: inside it will host children for an exchange based on “take a book, leave a book.” Promoter of the project is the association Traiettorie Instabili which, with the sponsorship of the Municipality, carried out the project for free with the collaboration of private companies to encourage the reading habits. “We wanted to give the children a house of books – explained Alessandro Longhi of Traiettorie Instabili, before cutting the ribbon -, but when the manager asked us that it was suitable for the Under 6, without edges and without doors, we involved the friends of Officina Idea”. Giovanni Nervi and Paolo Carrara thus had the idea of ​​creating a spaceship, made of wood and steel, with a cap underneath where you have to get in to access the internal shelf that houses the books. To make Elle Effe Elle even more intriguing, Alice Tebaldi, a young designer who lives in Villa di Serio, conceived and digitally illustrated the rhymed story that tells of young aliens looking for books. “It is a very interesting project to encourage to read books,” said Mayor Bruno Rota at the inauguration. For now, the book-swap spaceship is a single prototype made by Modulor Progetti of Ranica, in collaboration with the MetalArredo Bonomi company in Alzano lombardo, but it cannot be ruled out that others can be landed at primary school or in the park. Today the vehicle will fly to the town hall square for the autumn festival. “The spaceship – explain the engineers-architects Carrara and Nervi – has a transparent cap to bring natural light inside but also to look at the sky just like an alien would do; the legs are adjustable, this allows you to reach the height suitable for the type of user expected for each library and to keep the library level even if positioned on uneven ground. The legs are fixed to an iron base which is then tied to the ground “.

Elle Effe Elle spaceship Villa di Serio
Elle Effe Elle presentation
Elle Effe Elle Villa di Serio

Modulor on Press: Precision, competence and reliability

Modulor on Press: Precision, competence and reliability

by | Jan 18, 2012 | SPEAKING OF US, Uncategorized

It was an honor for us to receive an article entirely dedicated to us in our newspaper “L’Eco di Bergamo”. Signed by Tiziana Sallese it’s telling us through her eyes, we thanks her and proudly report it below:

Here is Geppetto with fairy hands. And the VIPs choose the furniture in Ranica.

 
Precision, competence and reliability. These are the characteristics that foreign customers ask Carla Silvana Anesa, owner of the Modulor company based in Ranica.

A company that in recent years, also thanks to the discretion with which it has historically operated, has produced and supplied furnishings for the VIPs’ home. Etoile of the world of dance, actresses, comic models, all those who rely on Modulor know they can count on the greatest possible respect for privacy. The made in Italy therefore, today more than ever, cross-national borders thanks to the reliability, attention, and care of our craftsmen. So Carla Silvana Anesa thanks to her right arm, Bruno Pizzi, can boast of having signed with the hallmark of her production, houses, offices, and shops scattered all over the world. “Modulor was born in 1976 – says Carla who loves to be called like this, with the simple first name – those were the years of traditional joinery, while we were born with the precise intent of making everything tailored. Hence also the name was chosen for the company, Modulor in fact and the name of the scale of proportions, based on human measurements, invented by Le Corbusier as a guideline for human-scale architecture “. In addition to this philosophy, the other element that Carla and Bruno can’t give up (for more than twenty years in their own way, he also calls himself by his first name to which, however, he adds “the carpenter”) is the wood. This is, in fact, the main material of their productions. Whether lacquered, coated, combined with steel, glass or any other material, the kingdom remains the heart of their artifacts.

“Wood is our soul”

“The Wood is the true soul of everything we produce – both underlined – that precisely because of our ability to treat this material, our production is so requested, even if foreign markets where Made in Italy is not only appreciated but it is expressly required”. And in this regard, Carla and Bruno remind us of the latest works made in Vietnam: “we set up all the furnishing for a high fashion shop, ‘the luxury shop’, translated into Italian. Those who commissioned the work asked us for continuous confirmation that everything used was marked “made in Italy”. All materials must have been produced and elaborated in Italy. The same request was made for our other installations in the United States.” A small but at the same time a large reality the one of Modulor, which avails itself of the collaboration of seven other people, in addition to Alice (a degree in industrial design), Carla’s daughter.

Work under the hurricane

And it is not a coincidence that Bergamo’s activity is known and appreciated also abroad, in fact, while Hurricane Irene was raging in New York, Bruno worked on the 11th floor of a skyscraper: “I have to deliver the offices that I was setting up – he says quietly as if working under a hurricane is the most normal thing in the world – and therefore continued in what I was doing. Of course, the sound of wind and rain could be heard, but it almost kept me company. I understand that the storm was violent at the moment the laser couldn’t draw straight lines. It wasn’t standing still!”. It is appropriate to say that nothing and nobody stops our craftsmen: “You must not be afraid of anything – confirms Bruno – what you cannot do alone you do it together”.

 
Modulor press Precision, competence and reliability