Minimal fitting of THE F1RST’s sneakers store

The essentiality of a contemporary fitting integrated in an elegant historical context gives shape to neutral environments with a minimal touch. The display elements with a horizontal reading develop from the floor and walls defining the design line, while brass profiles are recognized for the essential geometry with which they embellish the environment.

Project: Storage Milano
Year: 2020
Site: Bergamo

From the essential design of Storage Milano, the fitting of THE F1RST sneakers store in the heart of Bergamo comes to life. The display elements with a linear reading take place between the historic flooring with dots of color and the large corrugated ceilings. Parallel to the longitudinal wall runs a second wall equipped with display shelves with internal hidden lighting. Different lengths give rhythm and dynamism in the horizontal reading of the project, enhancing the products on display.
In the center, the benches covered in black foam at the service of customers for the sneaker test embrace a further display element with an upper showcase and side drawers for storing products. The tubular brass hanger develops parallel to the longitudinal showcases hosting items of clothing.
Characterizing the cash desk and the two dressing rooms at the back is the upholstery with minimal graphics that bear the brand logo while the mirrored walls amplify the perception of the room making it brighter.