Tiziana Fausti 2015: first single-brand corners

 

Tiziana Fausti Luxury Boutique opens its doors to show its new structure between multibrand space and single-brand corners. Mirrors, reflections and luminous edges are the protagonists of the women’s department, fitting delicately among the black waxed iron panels that identify haute couture corners.

Project: Marco Costanzi Architects
Year: 2015
Site: Bergamo

The prestigious Tiziana Fausti atelier is certainly one of the most representative haute couture boutiques. It embodies the avant-garde in the fashion sector, and it is recognizable for its installations on the border between art installations and refined interior design projects. It is precisely with this premise that the spatial distribution of the women’s department undergoes a reinterpretation in its structure. By accessing from the arcades overlooking the Bergamo’s Sentierone, from the ground floor related to accessories you can reach the upper floor placed as a multibrand environment. The new arrangement aims to allocate a wing of this space to single-brand corners, which had to respond to a common approach but will be managed and set up according to the project of the visual designers of the respective brands.

The project of the architect Marco Costanzi designed a large multi-brand part in the central area, whose expressive language is represented by linear stainless elements. This is characterized by the play of reflections and brightness, obtained by the modular display elements. Composed of a mirroring stainless base they also contain the electrical set-up that allow linear lighting embedded in their own profile. Instead, the single-brand corners are delimited by the alternation of black waxed iron panels with the laser-cut and backlit brand logo. The uniform setting of the white boxes allows individual brands to personally manage their internal layout, while responding to a general corporate image. To occupy the first corners are the ateliers of Celine, Alaïa, Valentino and Givenchy with their respective projects in accordance with the brand image of their stores.