Tiziana Fausti 2016: new corners

 

After the success of the single-brand corners inaugurated in August 2015, the women’s department expands its boundaries by acquiring a new wing of the historic building. Even in this case, the exhibition layout includes new single-brand environments in which the luxury brands of Dolce & Gabbana, Yves Saint Laurent, Chloè and Stella Mc Cartney are set up.

Project: Marco Costanzi Architects
Year: 2016
Site: Bergamo

From the women’s department on the first floor of the Tiziana Fausti boutique, Marco Costanzi Architects’ project has opened a passage to a new wing of the historic building. This new room also responds to a common setting in which the central space is used for multi-brand display and the new single-brand corners are placed on the back wall. As the success of the single-brand spaces has already confirmed, the new environments also respond to a general coordinate image. In fact, they are interspersed with black waxed iron panels with the laser-cut and backlit brand logo.

Although responding to a common structural setting, the different corners have undergone small structural changes to support the brand image project. This is the case, for example, of the Dolce & Gabbana space which features an air conditioning management system based on external shaped shells rather than internal conduits like the other rooms. Even for the side walls, the installation of the precious marble cladding has required a counter structure capable of supporting its weight. The flexibility of the white boxes, the “empty boxes” within which the exhibition space is set up, is therefore a fundamental element in the original design. Set up of electrical outlets, lighting system and air conditioning, structure of floors and walls. These are all aspects that must allow the best management by the brands to which they are assigned.