Digital Design Week 2021: our selection and thoughts

Digital Design Week 2021: our selection and thoughts

The 2021 edition of Digital Design Week has just ended on digital platforms, with the hope of seeing taken the traditional version on place in September.

The Salone del Mobile makes Milan the undisputed protagonist in the world of contemporary design, turning the spotlight on new projects, cutting-edge proposals and events capable of enhancing Italian “know-how” but also its international contamination.

We at Modulor also remotely participated in the rich schedule of talks and webinars offered on the main digital platforms … here are some of our thoughts!

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Outfitting of Fuorisalone during its 2019th edition: on the left the installation “Home sweet home” by Missoni in Via Solferino. On the right Nendo in “Breeze of light”

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Time Machine, the installation durinf Fuorisalone 2017 in the new design district of Ventura Centrale

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Time is time, an immersive environmet setted in the Superstudio’s place during the 2016 Design Week, focused on the theme of time

Salone del Mobile and Fuorisalone: ​​Milan the capital of design

It seems centuries have passed since Milan, in the central weeks of April, was filled with international tourists, young emerging designers, professionals hunting for innovative proposals and university students eager for events and new product launches.
From the design enthusiast, to the sector’s professional, to the simple citizen who loves social life: the week of the Salone del Mobile has always managed to capture everyone’s interests.

One of the few events able to involve such a large audience as to transform Milan into a great “design community”.
Impossible to walk along the streets of the county seat during those days and not be involved in the beating heart of the Design Week.
Colorful graphics that identify the various districts, art installations and advertising banners with pieces of furniture just launched on the market reach every corner of the city.

The professional variant of the Salone del Mobile, in the huge spaces of Rho Fiera and even more its Fuorisalone organized in ever-changing design areas now seem an old memory. Two realities that over the years have known such success that they have become distinct entities, each with its own target audience.

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Fuorisalone, the design districts map of the 2019 edition.
On the right, the official logo of Salone del Mobile.

Digital Design Week: what is it and what changes does it make to the traditional version?

The cancellation of last year due to the health emergency and its uncertain future also for the 2021 version did not, however, stop the creativity of Design Week. The 2020 edition of the Design Week had already moved to digital channels, meeting the approval and involvement of both the realities that make it up.
Salone del Mobile and Fuorisalone never as today find themselves in dialogue with each other to create a rich schedule of events.
Talks, webinars and reflections on what it means making design nowadays and on the various facets of this world. The stringent safety restrictions have also completely revolutionized the methodology for presenting new products. Physical presence is now too restrictive a possibility, so naturally the attention shifts to the digital world. In order not to stop the great design machine, the realities that have always accompanied the traditional edition of Milan Design Week have organized a digital version. Digital Design Week 2021 took place on the web platforms of Interni (historic magazine associated with the week of the Salone), Fuorisalone and Ad Italia. From 12th to 19th of April, a series of talks involving professional figures took place. From the world of furniture, to architecture, but also literature, technology, art and craftsmanship, opinions and reflections are exchanged on the contemporary themes that drive design. Furthermore, in the specific case of Interni, its version continued until 23th April, with a fixed evening appointment scheduled for 6.30 pm in streaming.

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A Marco Spinelli quote, shared on social pages of AD Italy that underlines the importance of “custom-made”. 
On the right: San Siro seat, designed by Jasper Morrison for Cappellini and launched during the Digital Design Week 2021

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Aldford table by Bentley Home – Luxury Living Group disegned by LLG Creative Team

Smartworking and a new perception of the domestic environment

Undoubtedly a contemporary theme during this Digital Design Week was the introduction of the concept of smartworking and the new domesticity.
We at Modulor have already addressed this issue, also bringing design examples from the previous months.

In this regard, the interpretation proposed by Lara Facchinetti, HR Manager of Zamperla, in the “Study” chapter of the laboratory proposed by Strategy Innovation is interesting. The theme of reflection shifts to the hybridization between work from home and office life, noting how the best working condition derives from the integration of both.
If before the working world and the private sphere were very distinct areas of our daily life, now it often happens during an online conference to witness small “intrusions”. Children intrigued by the screen and pets who have run away from their places become actors of a connection that is not only conceptual, but also physical and visual. With this in mind, the best productivity is achieved by being able to take advantage of both work contexts.
The home is identified as the environment of concentration, where one can isolate oneself from colleagues, and the office is instead an environment of sharing.

What is missing during smartworking are in fact the impromptu meetings and the brainstorming process that spontaneously arise during a coffee break.
Linked to the new needs of spatial reconfiguration, as also confirmed by our experience, the change in the perception of the working space opens in parallel.

In this regard, it is interesting to report the point of view of Marco Roversi, colleague specialized in the design of custom-made furnishings in the contract sector. In fact, if the reconfiguration of the home environment is often restrictive, and bound to changes that are not too intrusive, the workspace undergoes a radical change. It is rethought in its basic setting, making flexibility its founding feature.

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Funivia, sunspended lighting design by  Carlotta Bevilacqua for Artmide 

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6x6the modular system for office designed by Roversi

The reinterpretation of system engineering components

The continuous search for flexibility in the working place brings the contract further closer to the world of retail, used to constant changes.
The design of the architectural component then becomes a fundamental point to guarantee infinite spatial configurations.
As in the case of white boxes for the retail world, the system engineering component is reinterpreted now more than ever for its aesthetic impact.

A great example is certainly the design thinking of Davide Groppi during the talk “Living the work space” proposed by Lombardini22. The vision of the internationally renowned designer is precisely linked to the flexibility of light, which is released from the electrical system to which it belongs.
The solutions proposed over the years by the designer himself have always been designed with the desire to make light free from pre-existing plant constraints.
Providing the right light does not only mean allowing you to see the space but also to feel it.
A setting that becomes more and more scenographic with a design work that becomes a work of elegance.

The second example is the series of projects brought by architect Duccio Grassi during the talk Design beyond Matter.
A relationship between the architectural and system design components that goes beyond the level of necessity to become a project integration with the aesthetic vision.

Another issue connected to the relationship between structural needs and project flexibility is that of the exploitation of interstices, the so-called architecture in between. We have recently analyzed the potential of designing functional furniture capable of optimizing spaces and therefore we fully share the reflections of Daniele Lago, founder of the well-known mass-production furniture company.
The in-between is not only a domestic environment design issue but also a metaphor for the relationship between the brand and its community.

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Infinito, Davide Groppi

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Zara Rome, Duccio Grassi Architects.
Engeneering system and outfitting matches in a design element which disappear in the environment.

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Max Mara Tokyo Ginza Home, Duccio Grassi Architects

Sustainability and environmental impact: visions related to design

Perhaps one of the most inflated issues in recent years is certainly linked to sustainability and environmental impact.
Countless could be the visions and projects that make it the flag carrier.
From the world of design, the theme of the circular economy directly moves to the productive world, finding infinite results.

But what does it actually mean to be sustainable today?
Producing using recycled material is not always the ultimate solution. In fact, it is necessary to put the entire life cycle of the furnishings on the scales and consider their environmental impact over the years.
Here then is that the word “recycling” appears several times during this Digital Design Week.

The architect and designer Paola Navone brings her vision of recycled objects as a series of handmade products obtained from processing waste.
A vision that wants to break the mold by bringing color and joy into the projects, managing to enhance what is the local craftsmanship.

Giuseppe Pedrali, CEO of the homonymous company from Bergamo, also focuses on the regulatory aspect of sustainability.
“Being sustainable” has now become the common motto of various manufacturing companies, but how many of them actually focus on the certifications that can officially certify this characteristic? Are the production processes actually controlled and designed in order to reduce waste and affect the environment as little as possible?

Ico Migliore, architect of Migliore + Servetto, underlines how the issue of sustainability is not only linked to materials but to user behavior.

Of all the thoughts analyzed, the one that we at Modulor certainly fully embrace is the one proposed by the architect and designer Piero Lissoni during the conversation “Everything is a project” available on AD Italy.
Sustainability consists in designing furniture that can last over time

What does it mean to design nowadays? How to emerge within an increasingly large market?

We share once again the words of Piero Lissoni as the fulcrum and summary of this Digital Design Week.
The world of design now looks worldwide, what allows it to be valued is high quality and knowing how to maintain and preserve the “craftsmanship”.

While knowing the relationship to the increasingly frequent technology and the world of the intangible, it is essential to recognize the wealth offered by craftsmanship. The new model of craftsmanship, although it has lost some qualities transmitted over the years, meets new possibilities.

Knowing how to relate the ability to use hands, touch materials and interpret them with incredible technologies is the design of the future.
A less drawn and more product design. Although the very term “design” or industrial design, it would seem to live in the opposite of the concept of craftsmanship, the conjunction of these worlds is the real innovative key for the future of interior design.

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Round-D.154.5-molteni-Digital-Design-Week-2021

Round D.154.5, the historic armchair designed by Gio Ponti and reinterpreted in a contemporary way by Molteni & Co

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Soriana, Afra and Tobia Scarpa forCassina
On the right: Pacific,the new collection signed Patricia Urquiola for Moroso

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The Connery seating system designed by Rodolfo Dordoni for Minotti

Optimizing spaces with functional furniture: a studio apartment in Milan

Optimizing spaces with functional furniture: a studio apartment in Milan

A studio apartment in the suburbs of Milan able to optimize the available space with functional furniture. The choice of materials expresses simplicity and naturalness, to make the bespoke interiors of this welcoming apartment contemporary.

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A cozy looking studio apartment in Milan

We have already addressed the issue of living in small spaces with this minimal style apartment in the heart of Milan. After a few years, the need to optimize spaces has not lost interest but has instead increased the demand for functional furniture. The example of this studio apartment in the suburbs of Milan best expresses the concept of practicality combined with a natural aesthetic line.

Starting from the original structure of the apartment, the renovation project began primarily with the spatial organization of the rooms. The entrance, working as a filter, acts as a pivot for the management of internal flows. From the front opens the view of the kitchen, essential but well equipped, which visually communicates with the loft living area where a large bed is located.

On the left of the entrance is the anteroom, equipped as a closet with service wardrobes. From here, direct access to the bathroom with a large glass shower and sink area with service cabinet.

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Furniture designed to optimize space

To make the most of the available space, the furniture of this studio apartment has been custom designed by obtaining service rooms from structural voids and architectural constraints. The best example is certainly the creation of the under-stairs compartment with doors and push-pull trays useful for arranging objects of various sizes. In fact, starting from the modularity of the risers and treads of the access ladder to the mezzanine, doors are created with a vertical reading whose opening takes place via push pull. Depending on the need, each internal compartment takes up the space of two or more steps, equipping itself with additional extractable volumes where necessary. From this perspective, the dining table can also be in a resting position, attached to the equipped wall of the TV area and used as a desk, or moved to the center of the room to accommodate other diners.

Even the equipped wall, to gain additional service space, is made up of three distinct modules, the sides of which are slightly inclined. The shaping of the different elements allows an optimal management of the architectural corners, also creating a greater sense of welcome.

The architectural void then becomes the new design theme, equipping cavities and niches with shelves and open compartments. This is the case, for example, of the main pillar, incorporated in the dividing structure between the kitchen and the living area. The lower part houses internal shelves accessible through a door with push opening, while the upper part consists of exposed shelves in the niche.

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Functional but also conceptual steps

Another focal point is the anteroom, which from an environment required by law also becomes a useful space for the storage of cleaning products and service cabinets. Drawers and doors with height-adjustable internal shelves are used for the products storage of different sizes.

Even in the bathroom, the design of the furnishings in order to make them functional gives life to a large and bright environment. The change of flooring marks the transition not only physical but also conceptual and visual to a more intimate and reserved environment. The front view on the window offers ample natural lighting, diffused throughout the room thanks to the choice of materials. The glass closure of the shower minimizes the aluminum details, while the large mirror attached to the service cabinet expands the perception of space.

Optimizing the space in the bathroom means taking advantage of all the service cavities: an example is the open oak cabinet under the window. The service shelves for toilet paper and small personal hygiene products in wooden finish in fact obtain their space on the side of the radiator, without however being oppressive. Small accessories such as the pull-out towel holder enrich the functionality of an aesthetically simple and clean bathroom cabinet. Simple and authentic forms are thus valued.

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Natural colors and materials for a contemporary studio apartment

The practicality of the furnishings is not only found in their composition and spatial arrangement, but also in the choice of materials that characterize them. For horizontal surfaces, the choice fell on oak, a natural wood par excellence with great resistance and workability characteristics. Its aesthetic line with warm veins makes it welcoming and transmits spontaneity and tradition. From the parquet floor to the kitchen top and shelves of the open compartments, its presence becomes the touch of authenticity of the stylistic line adopted. For the vertical surfaces, on the other hand, the canvas bilaminate was chosen, whose warm but neutral tones make it delicate but incisive at the same time. Among the major advantages of this material, it certainly has high resistance combined with a very affordable price. Its finish also makes it soft to the aesthetic impact and textured to the touch, expressing attention to detail.

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The renovation of this studio in Milan involved all levels of reading of the project. From the planimetric distribution of the rooms to the choice of materials and finishes. The choice of functional furniture allows you to optimize spaces by providing environments that are not only aesthetically pleasing but also practical and easily livable.

Architectural voids and structural elements hide great potential, just look at them with creative eyes!

To see other examples of small rooms optimized in spaces with functional furnishings, you can take a peek at this minimal style studio apartment or at this shabby chic style creation

Adapting standar furniture with tailor-made solutions

Adapting standar furniture with tailor-made solutions

Custom-made furniture and stardar products belong to two different worlds, bringing with them a large repertoire of solutions and projects. Each has great strengths and opportunities, but both also know their weaknesses. Sometimes it happens that these two worlds come into contact, helping and supporting each other. After all, it is well known: unity is strength!

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A master bathroom with elegant series furniture.
On the side, made-to-measure valances hide the support rails of the curtains

Standard and customed furniture: eternal rivals? Not at all!

It is common belief that standard furniture and custom-made solutions are ruthless competitors. Nothing true!

In fact, these are different realities that provide valid project proposals to customers, offering them a market capable of satisfying every request. Tastes, needs and desires of customers often interface with intrinsic constraints.
These include: budget limits, production restrictions, delivery times, availability and variety of alternatives.
Within the world of furniture design and production there are in fact an infinite number of secondary aspects that define the strengths, but also the limits of each company.

We can imagine the world of furniture as a range of parameters, at the extremes of which lie the cardinal principles of the two worlds.
On the one hand, standard furniture at super cheap prices capable of destroying any competitive market.
Its philosophy is certainly linked to a democratization of design that exploits large industrial production to contain prices and make its products accessible to all.

At the opposite end, a niche market, linked to the concept of “exclusivity”, chosen for its impossibility of identical reproduction and the opportunity for customization.
The choice of this type of furniture is linked to a feeling of privilege in its availability.

Between these two opposites there are the infinite number of companies that experience design on a daily basis.
Embracing the entire range of the market in this sector would be impossible and counterproductive, leading to poor results both for the manufacturer and for the customer himself.

It necessarily follows a specialization in the type of products and an identification of the reference target.
Precisely for this reason, standard furniture and tailor-made solutions cannot be considered competitors because they embrace different philosophies, targets and production systems. Their relationship is instead collaborative and mutually supportive, making the most of the potential of each party.

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Potential and constraints of standard products

One of the main advantages of series furniture is the vastness of the market to which they belong.
This makes it possible to satisfy the tastes of each customer, providing a wide choice of solutions and variants. To this is added an economic advantage deriving from the optimization of production.In fact, by exploiting the industrial production and the repetition of the pieces, it is possible to optimize the production phase in the best possible way, managing to contain costs. This also implies an ever more careful precision and improvement of the single elements.

On the other hand, this specific reproducibility limits the scope for intervention and customization. The world of mass-produced furniture works in reproducible and combinable “modules”.
Customization consists in knowing how to combine the individual elements and organize them in a different way, but it certainly does not allow for specific product customization as in custom-made furniture.

So here are island, peninsula or monobloc kitchens that take on different shapes depending on the environment in which they are inserted.
However, these find their first obstacles when there are architectural constraints or special requests from customers.
Customization does not cover all levels of furniture reading.

This is where bespoke design comes in, offering its attention to detail and custom design.

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When standard and customed furniture meet each other: a full-height shaped mirror fits into a SPA context with scenographic furnishings from important manufacturers

Works of tailor-made workmanship: a contemporary style kitchen

Where the supply of standard furniture reaches its limit of customization, the flexibility and spirit of adaptation of bespoke furniture comes into play.

An excellent example of this, is this luxury-style house distributed over three levels.
The maintenance and collaboration with Modulor involved different rooms.

First of all, the kitchen, consisting of a wall equipped with full-height doors on the right side of the access and a central island with a design hood. Precisely in this last element, the volumetric composition of the furniture provides a large surface that can be used as a worktop, but it prevents its use of meals.
In fact, by equipping the worktop with doors and lower drawers, it could not be used as a support surface for quick meals, as it did not provide adequate space for the user’s seat.

Finding tailor-made solutions in this example meant creating a lateral niche in the volume of the island. In this way, even with a not very wide depth, it was possible for customers to find the right space to sit comfortably while keeping their legs perpendicular to the structure. A comfortable snack bar for 2/3 people that does not give up on a work surface and support surface.

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An important island kitchen modified with tailor-made solutions: a niche has been created in the lower volume in order to use the worktop also as a support point for the consumption of quick meals

The sleeping area between secret passages and princess bedrooms

Even in the sleeping area, custom-made design has found ease to express its experience and personalization.

The classic-style bedroom is characterized by the presence of an important bed with drapery and padded headboard with a fairytale look. Taking advantage of a lateral architectural niche, a desk with wall unit and shaped shelves was inserted in order to make it an integral part of the spatial configuration.

The custom-made desk top is accompanied by a chest of drawers with bands that also acts as a load-bearing element.
This is accompanied by a wall unit with a molded door and shelves in matt white lacquered MDF that reflect the boiserie.

Even the bedside tables take up the style of the bedroom with handles in customed sheet metal in the shape of butterflies.
The side service bathroom illuminates the room with a glossy white tile wall cladding, crystal shower and pedestal sink with custom wall mirror.

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Every princess’s dream bedroom hosts an important bed with drapery and padded back

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Details of a small bedroom from large-scale distribution: upholstered draperies and backrests perfectly match bedside tables with shaped sheet metal handles

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The desk in the niche takes up the classic style of the boiserie paneling through door moldings

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Shelves and doors in white lacquered MDF in warm tones for this classic style desk

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The made-to-measure mirror accompanies the classic style design pedestal washbasin

Always in the upper floor, takes place the walk-in closet, whose orange tones give a touch of character and freshness to the room while remaining elegant and impressive.

A retractable mechanism is hidden inside the side structure.
What apparently looks like a support bench hides a flap door with a system of internal channels that allow dirty clothes to be brought directly to the laundry area. This internal conduit channel is also intercepted at the level of the living area through the opening of a door on the external front of the kitchen. What apparently seems to be part of the molded boiserie is transformed into a storage point for the tea towels which, using the internal slope, are taken directly to the laundry.

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Composition of a walk-in closet with elements in series: on the sides hangers and shelves covered in orange leather, in the center a chest of drawers in textured bilaminate

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The side wall of the walk-in closet with shelves and hangers.
On the right, the small service bench hides the channel that leads to the laundry

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Left: the folding door mechanism from which the conduit for soiled garments starts. Right: the door incorporated in the boiserie that intercepts the path for the kitchen products.

Surfaces from the textures with asymmetric geometries

Surfaces from the textures with asymmetric geometries

A particular work of the surfaces to give a quid to the elements that relate within in the same environment.

bedroom general view

A particular work of the surfaces to give a quid to the elements that relate within in the same environment.CONCEPT

To create aesthetic dynamism we worked on the details of three elements, two bedside tables and a chest of drawers, that as to be inserted in an already furnished room. The environment was already defined by a full-height wardrobe in lacquered MDF in the same white as the side walls and facing a back wall with a dominant color, an acid green. We wanted to keep white as the base color, but with some peculiarities: we brushed the wood and finished it with white open-pore water-based paint, so that its veins could be glimpsed.  

WORKING PROCESS

Is to underline the great initial work, the one of cutting the surfaces like the project and joint them in their various pieces by changing the inclination of the ash vein and keeping the direction of the cut also on the adjacent sides. The result is poetic, the cuts become the thread of a blade that rests on the three elements and tries to cut them in its three-dimensionality. The drawers are push-open, reached 45 ° and the drawer air corresponds to the thickness of our fake cut. These distinctive details do not shout their presence, but are noticeable only when you approach these elements and analyze them better. Inserted in the room, they blend perfectly with the general context. The particular design wheels are made by OgTM, the model is Moebius in his acid green color, like our characteristic back wall. We present some images of the work in progress with the elements assembled and not yet painted and then the finished pieces inlaid in the environment.

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surfaces detail night tables

High ceilings and contemporary boiserie in a Ligurian apartment

High ceilings and contemporary boiserie in a Ligurian apartment

The interiors of the past were characterized by the presence of high ceilings, which in a contemporary perspective risk making houses disproportionate in the perception of spaces.

A possible solution can be to introduce a counter-wall capable of keeping the original structure intact but revolutionizing the interior spaces by providing them with a new height.

 

THE CONTEXT
THE INTERVENTION
LIVING ROOM AND KITCHEN
BEDROOM
BATHROOM
COLOURS AND MATERIALS

 

THE CONTEXT

Liguria is the sea with high, rocky and jagged coasts, but also the region with ancient culinary traditions and small towns close to the hills.

Characterized by small historical cities, it responds to a still traditional setting with houses often placed against each other and narrow passages to take the most advantage from the spaces.

For this reason, most of the interiors are currently dated and difficult to expand.

As in most old houses, the ceilings are very high and can modify the perception of the spaces.

Characteristic spreads throughout Italy, whose solutions can vary considerably depending on the context. Sometimes taking advantage of verticality can be the design choice capable of characterizing the project, as in the case of this New York Apartment

However, in case of small spaces, the already very high ceilings are further accentuated by the planimetric dimensions of the interiors.

dining room high ceiling

THE INTERVENTION

The design project aims to restore the right eight to each room, while giving a fresh and contemporary look. Working on the internal heights was possible through the use of a wall covering, a boiserie whose height of 240cm re-establishes the usual proportion of the rooms, allowing in the same time, to keep the original structure intact.

It is exactly on this fundamental feature that the renovation of apartment is based: building a sort of exoskeleton able to maintain the original ceilings and making it equipped where necessary. At the same time, it creates an internal setting that respond to the customer’s needs.

The intervention involved all the rooms of the apartment, of which however the kitchen and the bathroom were affected in a reduced way because they preserve original in the internal height.

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kitchen countertop wood
wood dining table high ceiling
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high ceiling false ceiling open

LIVING ROOM AND KITCHEN

Starting from the entrance, the new compact structure of boiserie encloses the false ceiling with zenithal lighting.

The difference between the original and the reconstructed height is still accessible and serves as a storage element. In doing so, it’s takes the most advantage from the existing space, providing greater functionality.

The living room was instead equipped with a niche used as laundry room, flanked by a small glass showcase embedded in the double wall.

Turning instead to the kitchen room, it is the shaped laminated wood with light colours that gives a touch of freshness and modernity, recalling the chromatic shade of wood used for the dining table. Wall and storage unites fill the remaining gaps by taking the most of every corner of the small apartment, without making it oppressive.

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bedroom boiserie
bedroom boiserie high ceiling

BEDROOM

The use of the full-height boiserie allows the bedroom to better hide the service wardrobes.

Organized along two corner walls, they consist of niches with multiple functions capable of containing drawers, hangers and shelves at different height. In the same way, the television is also included in a special custom-made niche.

The extreme functionality of the corner wardrobe becomes an extremely stylistic clean and contemporary element in this design system. Added to this, the backlit false ceiling is able to provide diffused and elegant lighting.

In order to give greater dynamism and personality to the boiserie, horizontal cuts were inserted to create an innovate stylistic linearity. It is also possible to equip these horizontal cuts with possible supports, to make the bedroom even more functional.

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bathroom high ceiling
furniture bathroom drawers

BATHROOM

Evoking the use of laminated wood that characterizes the kitchen countertop and the display elements of the living room near the dining table. Even the bathroom is characterized by a contemporary and extremely fresh stylistic element. The storage units host a niche for the washing machine and a chest of drawers with marked edge that perfectly fits with neutral tones of the room.

COLOURS AND MATERIALS

Concerning the chromatic and material choice, we opted for a project in continuity between different rooms. The textured laminated wood was chosen for both the walls and furnishing elements, whose texture recalling that of the fabrics, gives greater domesticity and softness to the interiors. A contemporary aspect that can also be found in the neutral shades adopted: two different shades of gray which create a very elegant internal movement.

Finally, the introduction of laminated wood in the living room and in the bathroom gives a decisive touch able to make the environment younger. It is exactly in these two rooms that the high ceilings have been maintained.

dining table and glass showcase