New corners incoming for the Tiziana Fausti luxury store

by Giulia | Aug 25, 2016 | RETAIL, CONTRACT AND RESTAURANT, WORK IN PROGRESS

After the success of the single-brand corners included in the 2015 set-up, one year later Tiziana Fausti’s luxury store widens its boundaries to host four new brands.

The provision of the exhibition layout design by the architect Marco Costanzi in August 2015 was a great success especially regarding the white boxes of the corners located on the back wall. (if you missed the article, click here) For this reason, the multibrand Tiziana Fausti wanted to expand its woman’s commercial space by acquiring a new wing of the historic building previously occupied by the Ciao restaurant chain. The goal is primarily to add four new single-brand corners with the same approach as the existing ones. To achieve this, it was decided to demolish a wall near the lift and set up new white boxes. THE NEW CORNERS Assigned to the luxury brands of Dolce & Gabbana, Yves Saint Laurent, Chloè and Stella Mc Cartney, they all respond to the same external approach. Full height black waxed iron panels with laser-cut and blacklit logo. For the internal layout, as in the previous white boxes, we set-up internal lighting with directional spots, air conditioning and any electrical outlets. In the event that the furniture provided by individual brands in accordance with their visual identity have illuminated display cases, it is necessary to provide wall-mounted electrical outlets in order to prepare them for attachment. For the air conditioning, recessed ducts have boon arranged in the false ceiling which can sometimes be changed depending on the need. This is the case of the Dolce & Gabbana corner, whose air conditioning system renounces the ducts preferring shaped shells along the perimeter, Even the side walls and the ceilings have to be structured in order to possibly support the weight of internal coverings. Once again, the corner of Dolce & Gabbana offers an excellent example with the veined black marble covering. The preparation and the internal project of the corners are entrusted to the visual designers of the respective brands. Here are some photos work in progress N.B. Photos of the completed corners have been included after the inauguration on 9^th September 2016.

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La Cartolibreria, a shop for the little ones

by Alice | Apr 5, 2016 | PRODUCT DESIGN, RETAIL, CONTRACT AND RESTAURANT

A stationery store that is also a bookshop. La Cartolibreria, an innovative and unique project: it is quickly entered the hearts of people in an entire town and beyond.

THE SHOP

When this place, a long time ago, was still a flower shop, Silvia and Elisabetta, entering it, already imagined how it would become after their intervention. The whole environment has been totally rethought and managed to its full potential, keeping costs as low as possible. A place where lenght is higher than largeness. For that precisely reason, all the walls towards the bottom has been equipped with exposed shelves. Books, games and various objects become the protagonists of his essential exposition with its fresh taste. The entrance has been kept airy, enhanced by the main large window that provides natural lighting. The right side holds the counter area and its back, equipped with stationery elements, while on the left small light displays show the bare essentials so as not to weigh down the room. Even if the space is unique, it could virtually divided into two parts: a more frequented area in the entrance and a more intimate one towards the back. The dominant colour is the white of the furniture, which visually expands the room. Reason why, the feeling you get when entering is always that of freshness and cleanliness. This matches with walls colored with exuberant hues, such as pink, turquoise and acid green. A touch of liveliness for children, the main users to whom the Cartolibreria is aimed. The same colours are visible in the polka dot of the wallpaper in the front wall at the entrance, which extends high towards the ceiling. It gives that delicate and non-invasive touch of class. The spotlighted ceiling provide the best lighting to all areas. Moreover, above the counter, symmetrical light bulbs descend to alternate heights to create a bit of dynamism. La Cartolibreria is not a common shop, but young users are also involved with events and workshops. In fact at the back, the most reserved part dedicated to reading, there is a table at rest. This, during the initiatives, is moved to the center of the room and is packed with curious children, who can’t wait to create some chores to take home.

OUR INTERVENTION

Sometimes even a small project can give many satisfactions, as in this case, where we have created a multifunctional counter. Silvia and Elisabetta’s needs were to have a large table top, to be used as a crate, work table, container, display and to be left available to customers for the support of the chosen goods. We have thus conceived and created this visually very simple element, which however hides very deep drawers with good guides In the upper part the drawers are narrower to hold all the small and more requested elements, which must be quick to find and deliver. While the lower shelves are much higher and more capacious. The material is a textured white lacquered MDF, which small porosity in the paint allows a higher resistance than normal lacquer and is recommended above all on horizontal surfaces, or in any case the most used ones. The logo was also created for La Cartolibreria, in an English cursive revisited with Brush Pen and the whole coordinated image.

CONCLUSIONS

A small space where time stands still and pampers its own “inner self”, a shop that is not only liked by children but also by adults. What else to say, if you have not yet gone to visit Silvia and Elisabetta what are you waiting for? Run, they are waiting for you!

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WIP: organize a shop based on functional macro areas

by Alice | Mar 11, 2016 | IN THE WORLD OF DESIGN, RETAIL, CONTRACT AND RESTAURANT, WORK IN PROGRESS

A breath of fresh air in a shop in a seaside town, which does not live only on summer tourism. The scent of the sea in its center makes you feel on vacation all year round. A shop with very large interiors organized in macro functional display areas that allow the optimization of the environments and the best management of customer flows.

CONTEXT

Lignano Sabbiadoro is one of the most renowned tourist resorts on the Adriatic. Bathing establishment always in vogue, it maintains the retro charm of an urban structure linked to the 50s, the period in which Lignano Pineta develops. In the center of the village, under the fresh porticoes, this shop of homemade objects and clothing tooks place. The amplitude is certainly a point in favor of each shop, but sometimes it risks becoming a critical point resulting dispersive. A logistical order for the arrangement of the wares and a general review of the display furnishings become necessary for our customer at this time. The space, with a rectangular plan, introduce itself as an open space visually divided only by structural pillars equipped with electrical outlets. From these we started in the division into various functional macro areas, each structured with service elements for each type of wares on display.

THE PROJECT: THE PRODUCT AREAS AND THE FUNCTIONAL ARRANGEMENT

The main problem of large and visually free spaces is the possible confusion created into the user. In fact, not knowing exactly how to move, he is absurdly discouraged from exploring the shop. For this reason, our subdivision with visual elements into established areas allows customers to move smoothly in the room, directing them to internal use. A spatial division that arises from the arrangement of two equipped walls, from whose asymmetrical intersection four main rooms took place. Two of these were then combined for a wider and more airy perception of the exhibition space, while the storage area is located in the back of the cash desk.

ENTRANCE AND CASH

The checkout functionality defines the first area, in which the cashier certainly plays the main role. Positioned in front of the entrance, it however leave the entrance comfortable and not to oppress space. A large piece of furniture defines this area, which allows the owner to have workspace and better serve customers. To close this area, a column which has a large back that can be used as a goods display and storage point.

LINEN AND HOUSEHOLD OBJECTS

The asymmetrical subdivision of the internal spaces gives rise to a more developed exhibition area dedicated to bed and all household linen. Located at the side of the entrance, it allows a better management of customer flows, as well as a visual hierarchy that identifies this room as the main one in the fruition of the shop. In the centre, a design glass table surrounded by shelf modules is useful for displaying small household items. While, a full-height dividing element visually reproduces the wall elements creating an internal division. A smaller space set up for display where the customer can observe the contextualized products. On the back walls common to the exhibition areas, functional elements alternate whose shelves are organized according to the wares on display. The different distances between each shelf allow the placement of bulky objects or small decorative elements as needed.

CLOTHING

To mark the boundary of this room is an equipped portal, serving the property for the storage of goods not on show. This allows the passage to the remaining area dedicated to clothing. Here, our modules become hangers and the shelves are used for folding. A dressing room for clothing testing concludes this room, which connects directly to the cash desk area. Approaching the showcase, the shelf modules become closer for bags and small prêt-à-porter objects.

project Lignano shop 03 functional areas

MODULES AND STYLE

As far as materials, colors and types of furniture are concerned, we have focused on the modern, gritty and essential style. The two colors that alternate with the white walls are a dark gray with bold tones, which also defines the cash area and the illuminated portal for access to the clothing area and a very light gray tending to blue, which recalls the nearby sea and characterizes shelves and low storage elements. The exhibition modules are of two types: the shelf modules are tall, in chromed steel with a bright internal LED profile with lacquered shelves that alternate with crystal shelves that act as display elements and separate the various areas. The others are low, in steel and crystal and act as an exhibition support for the tall elements. Here some Work in Progress photos, we hope to make soon an holiday in Lignano seafront and return to admire the set up shop!

lighting shelves back wall display areas

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In the world of luxury retail, the white boxes for Tiziana Fausti

by Giulia | Aug 26, 2015 | IN THE WORLD OF DESIGN, RETAIL, CONTRACT AND RESTAURANT, WORK IN PROGRESS

Luxury corners in the retail world have a universal language, this is what white boxes are and how we made them for the Tiziana Fausti multibrand in Bergamo.

WHITE BOXES

The world of fashion speaks a universal language. A language composed of functionality, simplicity and beauty. Three keywords that become the fundamental requirements in the design of the white boxes. These constitute the basic module of the exhibit system of any corner: essential rooms that build the “basic display units”. A sort of empty box, perfect in the executive realization that can be declined in all contexts depending on the brand’s exhibition project. An extremely versatile element equipped with lighting, arrangement of electrical outlets and air conditioning ducts as planned. It should then be destinated to the single luxury brand. White boxes are certainly among the fundamental requests of each general contractor, also for their duration over the years. If it is true that the world of retail is the first to always dictate new trend and to continually renew itself, the white boxes instead constitute a timeless element capable of becoming a constant for the internal layout of the corners. A flexible room that will experience as few structural changes as possible. The design of the internal exhibition spaces and their management are entrusted to the visual and interior designers of the single brand.

PROJECT LAYOUT

For the Tiziana Fausti luxury store in the centre of Bergamo we have realized the white boxes as designed by the architect Marco Costanzi. In particular, the lyout of the commercial space was intended to hoas a multibrand space equipped with linear display elements in its central area and to host three luxury brands in the respective white boxes on the back wall.

MULTIBRAND

In the central space, linear elements that can also contain lighting in their essential profiles, as well as glass display shelves are designed. Made of polished stainless steel, they hold the cable system at the base, which allows linear lighting which also acts as a luminous frame. In this way, they function as stand-alone elements, providing the necessary light for the correct illumination of the products, but they also not exclude the use of any external spotlights that can improve their visibility.

TIZIANA FAUSTI WHITE BOXES

On the back wall there are four white boxes used to shortly host the corner of Alaia, Givenchy, Celine and Valentino. These have been equipped with a recessed lighting profile to which the directional spotlights are attached. The profile follows a rectangular shape and it is placed in the centre of the false ceiling. The electrical set-up and the placement of electrical outlets for potential wall displays or illuminated central showcase constituted the interior layout of the rooms. These were also equipped with the air conditioning system and the wall and ceiling structure was mounted according to the project. This is the case, for example, of the corner of Valentino, whose project envisaged a marble wall cladding that needs a supporting structure behind it. Concerning the external front view, the white boxes were characterized by clack waxed iron closing panels. These chromatically detaches themselves for the choice of black in which the logo of the luxury brands inside the corner are laser shaped. The size of the logo and its blacklighting is a dimensional constraint fixed by Architect Costanzi’s studio on each brand to visually standardize the external front view in accordance with the general project. The niches created between the corners are equipped to hold the mannequins of the brand as a sort of recessed showcase. Some photos of work in progress are shown below. N.B. We in retrospect added the photos of the fitting completed in August 2015 for a greater success of the visual representation.

white boxes Tiziana Fausti work in progress

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The Coffee Market, a store in Ibiza that smells like coffee

by Giulia | Jun 25, 2015 | IN THE WORLD OF DESIGN, RETAIL, CONTRACT AND RESTAURANT

The Lavazza coffee store inaugurated in Ibiza, in collaboration with Officina iDEa. Here the famous bitter grain becomes the protagonist and it expresses all its cultural and experiential variations.

COFFEE BREAK

Coffee culture is a tradition that passed down all over the world for years, knowing different variations according to the context in which it is settled. There is no continent without any charm of its essence, making it a real ritual. Did you know, for example, that in Ethiopia the preparation of Arabica coffee takes place in all its phases in a domestic environment? As a real ritual, starting from roasting, passing through the grinding and ending with the infusion, everything is done at home. Each culture knows its own technique, which ranges from preparation to tasting. An overview is available in this article from the Lavazza magazine. Italy is undoubtedly the homeland of coffee, with the unique and inimitable espresso. Its own definition encompasses the essence of Italian coffee. If in fact other countries conceives the coffee as a stop to calmly taste and enjoy, in the beautiful country it is often served at the counter, by standing and very quickly. <the barista expresses its skills knowing how to master the coffee machine by cranking out one cup after the other. It is no coincidence that the main feature of the espresso is that you can finish it in three sips. An espresso is perfect at any time of the day, nothing to do with the cappuccino with croissants that denotes the breakfast ritual. An espresso is a quickly break before going to work, but also a refill after lunch or the perfect closing of the day.

THE CONCEPT

The project, of which we had anticipated you some work in progress photos, follows the Officina iDEa’s concept, focused on the morphology of the coffee grain. Not only has that, the commercial space rather than a simple shop and bar fit perfectly into the category of concept store. It is in fact a retail space mostly focused on the experience and philosophy behind the band, which is in this case Lavazza. The atmosphere recalls for lines and shapes the sinuosity of the coffee grain, also matches with colours and materials that define it. This is the reason why a textured fabric-like laminate was chosen for the finish of the false ceiling and for the central pillar, to recall the texture of the jute bags in which the precious product is kept. The internal layout of the spaces provides a direct sales area for products, with relative exhibition, a tasting area to enjoy the sacred moment of the coffee break in a European concept. But also a series of infopoints where you can get closer to the cultural world and curiosities of the Italian coffee, and an import and export office visible from the large windows. The projects also considers the graphic point of view, establishing a user experience with a line that accompanies the customer towards the main display elements and in the tasting and sales area. A graphic line that also develops on the sidewalls from the floor, becoming three-dimensional displays elements.

MORPHOLOGY, COLOURS AND MATERIALS

The concept store follows a conceptual development of its spaces. Each of these is clearly identifiable in the forms and graphic lines, fitting harmoniously as a natural passage between the zones. The presence of exhibition volumes that emerge from the ground as a horizontal stratification of several layers mainly characterizes the space used for the product’s display and sale. If in the lower part these elements are made of natural lacquered curved MDF profiles with horizontal closing surface in white laminate, the upper part takes on its shape to incorporate the lighting. A stylistic line that characterizes the whole store, providing dynamism and graphic elegance. These elements are interspersed with other exhibition objects, recovered from yesterday’s time contexts and added to convey the ideas of authenticity and tradition. This is the case, for example, of the drawers spreads all over the back wall, becoming display elements for the various essence of coffee. Even the display cabinet with bright green doors has been recovered from an old context to take on new life. To enrich the space, we can found jute bags at the corners of the furnishings, which texture is takes from the sidewalls. The coffee bar is equipped with punctual lighting, with suspension lamps with a contemporary design. On the back, a linear display element took place, the external lines of which are rounded in accordance with the general design line. The tasting area is much more essential in design, to focus attention on the experience itself. Classic armchairs in black leather accompany reinvented pellets with metal wheels and glass support surface. Punctual lighting is set up on sight in the recessed false ceiling. It is exactly from this room, that the area for import and export offices takes place visible through a large window, making it a multifunctional environment.

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New corners incoming for the Tiziana Fausti luxury store