New corners incoming for the Tiziana Fausti luxury store

by Giulia | Aug 25, 2016 | RETAIL, CONTRACT AND RESTAURANT, WORK IN PROGRESS

After the success of the single-brand corners included in the 2015 set-up, one year later Tiziana Fausti’s luxury store widens its boundaries to host four new brands.

The provision of the exhibition layout design by the architect Marco Costanzi in August 2015 was a great success especially regarding the white boxes of the corners located on the back wall. (if you missed the article, click here) For this reason, the multibrand Tiziana Fausti wanted to expand its woman’s commercial space by acquiring a new wing of the historic building previously occupied by the Ciao restaurant chain. The goal is primarily to add four new single-brand corners with the same approach as the existing ones. To achieve this, it was decided to demolish a wall near the lift and set up new white boxes. THE NEW CORNERS Assigned to the luxury brands of Dolce & Gabbana, Yves Saint Laurent, Chloè and Stella Mc Cartney, they all respond to the same external approach. Full height black waxed iron panels with laser-cut and blacklit logo. For the internal layout, as in the previous white boxes, we set-up internal lighting with directional spots, air conditioning and any electrical outlets. In the event that the furniture provided by individual brands in accordance with their visual identity have illuminated display cases, it is necessary to provide wall-mounted electrical outlets in order to prepare them for attachment. For the air conditioning, recessed ducts have boon arranged in the false ceiling which can sometimes be changed depending on the need. This is the case of the Dolce & Gabbana corner, whose air conditioning system renounces the ducts preferring shaped shells along the perimeter, Even the side walls and the ceilings have to be structured in order to possibly support the weight of internal coverings. Once again, the corner of Dolce & Gabbana offers an excellent example with the veined black marble covering. The preparation and the internal project of the corners are entrusted to the visual designers of the respective brands. Here are some photos work in progress N.B. Photos of the completed corners have been included after the inauguration on 9^th September 2016.

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WIP: organize a shop based on functional macro areas

by Alice | Mar 11, 2016 | IN THE WORLD OF DESIGN, RETAIL, CONTRACT AND RESTAURANT, WORK IN PROGRESS

A breath of fresh air in a shop in a seaside town, which does not live only on summer tourism. The scent of the sea in its center makes you feel on vacation all year round. A shop with very large interiors organized in macro functional display areas that allow the optimization of the environments and the best management of customer flows.

CONTEXT

Lignano Sabbiadoro is one of the most renowned tourist resorts on the Adriatic. Bathing establishment always in vogue, it maintains the retro charm of an urban structure linked to the 50s, the period in which Lignano Pineta develops. In the center of the village, under the fresh porticoes, this shop of homemade objects and clothing tooks place. The amplitude is certainly a point in favor of each shop, but sometimes it risks becoming a critical point resulting dispersive. A logistical order for the arrangement of the wares and a general review of the display furnishings become necessary for our customer at this time. The space, with a rectangular plan, introduce itself as an open space visually divided only by structural pillars equipped with electrical outlets. From these we started in the division into various functional macro areas, each structured with service elements for each type of wares on display.

THE PROJECT: THE PRODUCT AREAS AND THE FUNCTIONAL ARRANGEMENT

The main problem of large and visually free spaces is the possible confusion created into the user. In fact, not knowing exactly how to move, he is absurdly discouraged from exploring the shop. For this reason, our subdivision with visual elements into established areas allows customers to move smoothly in the room, directing them to internal use. A spatial division that arises from the arrangement of two equipped walls, from whose asymmetrical intersection four main rooms took place. Two of these were then combined for a wider and more airy perception of the exhibition space, while the storage area is located in the back of the cash desk.

ENTRANCE AND CASH

The checkout functionality defines the first area, in which the cashier certainly plays the main role. Positioned in front of the entrance, it however leave the entrance comfortable and not to oppress space. A large piece of furniture defines this area, which allows the owner to have workspace and better serve customers. To close this area, a column which has a large back that can be used as a goods display and storage point.

LINEN AND HOUSEHOLD OBJECTS

The asymmetrical subdivision of the internal spaces gives rise to a more developed exhibition area dedicated to bed and all household linen. Located at the side of the entrance, it allows a better management of customer flows, as well as a visual hierarchy that identifies this room as the main one in the fruition of the shop. In the centre, a design glass table surrounded by shelf modules is useful for displaying small household items. While, a full-height dividing element visually reproduces the wall elements creating an internal division. A smaller space set up for display where the customer can observe the contextualized products. On the back walls common to the exhibition areas, functional elements alternate whose shelves are organized according to the wares on display. The different distances between each shelf allow the placement of bulky objects or small decorative elements as needed.

CLOTHING

To mark the boundary of this room is an equipped portal, serving the property for the storage of goods not on show. This allows the passage to the remaining area dedicated to clothing. Here, our modules become hangers and the shelves are used for folding. A dressing room for clothing testing concludes this room, which connects directly to the cash desk area. Approaching the showcase, the shelf modules become closer for bags and small prêt-à-porter objects.

project Lignano shop 03 functional areas

MODULES AND STYLE

As far as materials, colors and types of furniture are concerned, we have focused on the modern, gritty and essential style. The two colors that alternate with the white walls are a dark gray with bold tones, which also defines the cash area and the illuminated portal for access to the clothing area and a very light gray tending to blue, which recalls the nearby sea and characterizes shelves and low storage elements. The exhibition modules are of two types: the shelf modules are tall, in chromed steel with a bright internal LED profile with lacquered shelves that alternate with crystal shelves that act as display elements and separate the various areas. The others are low, in steel and crystal and act as an exhibition support for the tall elements. Here some Work in Progress photos, we hope to make soon an holiday in Lignano seafront and return to admire the set up shop!

lighting shelves back wall display areas

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In the world of luxury retail, the white boxes for Tiziana Fausti

by Giulia | Aug 26, 2015 | IN THE WORLD OF DESIGN, RETAIL, CONTRACT AND RESTAURANT, WORK IN PROGRESS

Luxury corners in the retail world have a universal language, this is what white boxes are and how we made them for the Tiziana Fausti multibrand in Bergamo.

WHITE BOXES

The world of fashion speaks a universal language. A language composed of functionality, simplicity and beauty. Three keywords that become the fundamental requirements in the design of the white boxes. These constitute the basic module of the exhibit system of any corner: essential rooms that build the “basic display units”. A sort of empty box, perfect in the executive realization that can be declined in all contexts depending on the brand’s exhibition project. An extremely versatile element equipped with lighting, arrangement of electrical outlets and air conditioning ducts as planned. It should then be destinated to the single luxury brand. White boxes are certainly among the fundamental requests of each general contractor, also for their duration over the years. If it is true that the world of retail is the first to always dictate new trend and to continually renew itself, the white boxes instead constitute a timeless element capable of becoming a constant for the internal layout of the corners. A flexible room that will experience as few structural changes as possible. The design of the internal exhibition spaces and their management are entrusted to the visual and interior designers of the single brand.

PROJECT LAYOUT

For the Tiziana Fausti luxury store in the centre of Bergamo we have realized the white boxes as designed by the architect Marco Costanzi. In particular, the lyout of the commercial space was intended to hoas a multibrand space equipped with linear display elements in its central area and to host three luxury brands in the respective white boxes on the back wall.

MULTIBRAND

In the central space, linear elements that can also contain lighting in their essential profiles, as well as glass display shelves are designed. Made of polished stainless steel, they hold the cable system at the base, which allows linear lighting which also acts as a luminous frame. In this way, they function as stand-alone elements, providing the necessary light for the correct illumination of the products, but they also not exclude the use of any external spotlights that can improve their visibility.

TIZIANA FAUSTI WHITE BOXES

On the back wall there are four white boxes used to shortly host the corner of Alaia, Givenchy, Celine and Valentino. These have been equipped with a recessed lighting profile to which the directional spotlights are attached. The profile follows a rectangular shape and it is placed in the centre of the false ceiling. The electrical set-up and the placement of electrical outlets for potential wall displays or illuminated central showcase constituted the interior layout of the rooms. These were also equipped with the air conditioning system and the wall and ceiling structure was mounted according to the project. This is the case, for example, of the corner of Valentino, whose project envisaged a marble wall cladding that needs a supporting structure behind it. Concerning the external front view, the white boxes were characterized by clack waxed iron closing panels. These chromatically detaches themselves for the choice of black in which the logo of the luxury brands inside the corner are laser shaped. The size of the logo and its blacklighting is a dimensional constraint fixed by Architect Costanzi’s studio on each brand to visually standardize the external front view in accordance with the general project. The niches created between the corners are equipped to hold the mannequins of the brand as a sort of recessed showcase. Some photos of work in progress are shown below. N.B. We in retrospect added the photos of the fitting completed in August 2015 for a greater success of the visual representation.

white boxes Tiziana Fausti work in progress

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Zimmer Rohde fabrics and wallpapers in Milan

by Giulia | Feb 5, 2015 | RETAIL, CONTRACT AND RESTAURANT

Here a preview of the new Zimmer Rohde showroom just inaugurated in Via Fratebenefratelli in Milan. An exhibition space where fabrics are the protagonists, expressing their uniqueness. Arranged on two levels, the project by architect Fernando Mosca provides for the basement a very large environment for the exhibition of the products and the offices, while the customer sale service takes place on the upper floor. The refinement and detail’s care of the fabrics showed is visible even in the particular finish of the furnishing. Addressing an elite clientele, the choice of furnishings also reflects an almost obsessive attention to detail. This is primarily visible in the choice of materials and in its finishes. Ash imitating tabu applied counter-silk, dark gray stained ash with Bolivar finish and bronze metallic lacquer. Materials and finishes interchanges in a tale of elegance and refinement that involves all the display elements that we dealt with.

BASEMENT FLOOR

The table with an important but extremely clean presence mostly respond to the bronze finish, providing a uniform and suggestive background for the products on display. Concerning shelves and window frames instead, the ash is the choice. It characterizes the interior without overloading it with visual elements. The basement floor uses the raised windows to provide natural lighting and setting them up with a contour profile in order to equip them as shop window. These are in fact visible in the external view at the walking level, offering the opportunity to have small shop windows at regular intervals. For this reason, the internal frame element also incorporate lighting in order to function as a real showcase both during the day and in the evening. To characterize the interior, we can find the alternation of full-height branded panels with equipped niches carved into the masonry. These are mostly characterized by the presence of linear profiles able to support the weight of the exposed fabrics. Display profiles are also present in full-height panelling, hosting small object and samples. Another showing system is provided by the shelves, whose dark colour given by the wooden essence, elegantly fits in harmony with the frame element of windows. Both emerge from the white background paint creating an extremely refined contrast. To broaden the perception of space and to create a suggestive ambient, the mirror coating of some pillars takes place. It is also taken up in the ceiling that leads to the sales offices.

UPPER FLOOR

A staircase with large tread majestically enriched with dove-gray coloured upholstery, leads to the upper floor. This can be seen from the back of the artificial rushes that characterizes the entrance area and it is also recalled on the upper floor. An apparently natural alternation of bamboo canes, then lacquered in silver and illuminated with a linear profile on the ground or ceiling providing a touch of artificial elegance. Upstairs, between large curtains and luxury velvet furnishings, a room are located for the customer service. There is also space for smaller exhibition layout, which convey the idea of a more personalized and intimate relationship with the customer.