A spring in OSB for the 2017 shop windows of Tiziana Fausti

A spring in OSB for the 2017 shop windows of Tiziana Fausti

by | Mar 6, 2017 | RETAIL, CONTRACT AND RESTAURANT

The explosion of interest in the OSB has also reached the new set-up of the just concluded shop windows for Tiziana Fausti. An extremely versatile material that has fascinated the luxury store even to become the characterizing element of design for the display windows and clothing sector for 0-12 children on the upper floor.

windows OSB Fausti 2017
detail windows 01

THE MATERIAL

As a material that has always been used in the shipbuilding and construction sectors, the OSB has recently discovered a new success thanks to its particular texture. In fact, it consists of flakes of wood glued together with different orientation and it is certainly reckonable for its lively texture. Due to this characteristic, it distinguishes from chipboard panels by the larger size of the wood chips. Being a material with low economic cost and excellent technical performance, its traditional use relates to constructions. In fact, it has an excellent resistance to horizontal forces caused by wind and earthquakes. It therefore serves for bracing and in the stratifications of roofs. Besides, being available in panels of different sizes it has a particularly fast laying speeded. The reduced economic cost has favoured its wide use as with the similar chipboard’s one. Over the past few years, however, its aesthetic features have fascinated architects and interior designers who have increasingly incorporated it into their projects. The wide availability and the low cost, added to the speed of installation and the good resistance capacity, have meant the extrapolation of this material from its construction use to know new contexts. However, the increasing demand has sanctioned the growth of its sale cost. From a widely available economic element, he also began to know the retail sector with the consequently higher prices.

 
back window OSB Fausti 2017
Tiziana Fausti single window OSB 01
inside window Fausti 02
inside window Fausti 03
Tiziana Fausti shop windows OSB
Tiziana Fausti single window OSB 02

THE PROJECT FOR TIZIANA FAUSTI

The OSB has also fascinated luxury retail, which has inserted the “new” material into its store as a characterizing element for aesthetics and practicality. An interpretation that extrapolated it from its industrial context to take on a more chic and refined connotation. Even the Tiziana Fausti luxury store in Bergamo has chosen this material for the set-up of the spring shop displays. It is the protagonist able to be recognized for style without however diverting attention to the products shown. The latter seem instead valued for shapes and colours, as if they naturally stood out among the visual uniformity of the background OSB. Volumes of different sizes constitute the basic unit, which, depending on aggregations or detachment, create the fundamental visual dynamism for each shop display. The use of covering panels also for the back walls and for the floor, creates suggestive plays of depth. But not only that, the concept of the project made in collaboration with the architectural studio Marco Costanzi Architects, has also involved the setting up of the children’s department on the upper floor. This flanks the corners of Dolce & Gabbana, Yves Saint Laurent, Chloè and Stella Mc Cartney (if you want to look around these corners and learn more about their structure click here). OBS panels also become the perfect backdrop for enhancing clothing for children 0-12 years, covering the back wall and creating dynamic shapes in the flooring. It also enrich the exhibition space with dynamic volumes. In this way, the room is characterised by a fresh and young imprint, with an industrial-chic impact that does not do without elegance and refinement. Consistently inserted, to give further suggestions of freshness and spontaneity, we also find some small citrus plants that give a touch of colour and naturalness.

 
children department set-up OSB 01
children department set-up 02
children department OSB set-up 03
children department set-up OSB 02
children department set-up OSB 03
children department set-up 04
children department set-up 05

The Coffee Market, a store in Ibiza that smells like coffee

The Coffee Market, a store in Ibiza that smells like coffee

by | Jun 25, 2015 | IN THE WORLD OF DESIGN, RETAIL, CONTRACT AND RESTAURANT

The Lavazza coffee store inaugurated in Ibiza, in collaboration with Officina iDEa. Here the famous bitter grain becomes the protagonist and it expresses all its cultural and experiential variations.

coffee market Ibiza 01
coffee store Ibiza 01

COFFEE BREAK

Coffee culture is a tradition that passed down all over the world for years, knowing different variations according to the context in which it is settled. There is no continent without any charm of its essence, making it a real ritual. Did you know, for example, that in Ethiopia the preparation of Arabica coffee takes place in all its phases in a domestic environment? As a real ritual, starting from roasting, passing through the grinding and ending with the infusion, everything is done at home. Each culture knows its own technique, which ranges from preparation to tasting. An overview is available in this article from the Lavazza magazine. Italy is undoubtedly the homeland of coffee, with the unique and inimitable espresso. Its own definition encompasses the essence of Italian coffee. If in fact other countries conceives the coffee as a stop to calmly taste and enjoy, in the beautiful country it is often served at the counter, by standing and very quickly. <the barista expresses its skills knowing how to master the coffee machine by cranking out one cup after the other. It is no coincidence that the main feature of the espresso is that you can finish it in three sips. An espresso is perfect at any time of the day, nothing to do with the cappuccino with croissants that denotes the breakfast ritual.  An espresso is a quickly break before going to work, but also a refill after lunch or the perfect closing of the day.

THE CONCEPT

The project, of which we had anticipated you some work in progress photos, follows the Officina iDEa’s concept, focused on the morphology of the coffee grain. Not only has that, the commercial space rather than a simple shop and bar fit perfectly into the category of concept store. It is in fact a retail space mostly focused on the experience and philosophy behind the band, which is in this case Lavazza. The atmosphere recalls for lines and shapes the sinuosity of the coffee grain, also matches with colours and materials that define it. This is the reason why a textured fabric-like laminate was chosen for the finish of the false ceiling and for the central pillar, to recall the texture of the jute bags in which the precious product is kept. The internal layout of the spaces provides a direct sales area for products, with relative exhibition, a tasting area to enjoy the sacred moment of the coffee break in a European concept. But also a series of infopoints where you can get closer to the cultural world and curiosities of the Italian coffee, and an import and export office visible from the large windows. The projects also considers the graphic point of view, establishing a user experience with a line that accompanies the customer towards the main display elements and in the tasting and sales area. A graphic line that also develops on the sidewalls from the floor, becoming three-dimensional displays elements.

 
coffee store Ibiza counter zoom
coffee store Ibiza showcase zoom
coffee store Ibiza 02
coffee store Ibiza 02

MORPHOLOGY, COLOURS AND MATERIALS

The concept store follows a conceptual development of its spaces. Each of these is clearly identifiable in the forms and graphic lines, fitting harmoniously as a natural passage between the zones. The presence of exhibition volumes that emerge from the ground as a horizontal stratification of several layers mainly characterizes the space used for the product’s display and sale. If in the lower part these elements are made of natural lacquered curved MDF profiles with horizontal closing surface in white laminate, the upper part takes on its shape to incorporate the lighting. A stylistic line that characterizes the whole store, providing dynamism and graphic elegance. These elements are interspersed with other exhibition objects, recovered from yesterday’s time contexts and added to convey the ideas of authenticity and tradition. This is the case, for example, of the drawers spreads all over the back wall, becoming display elements for the various essence of coffee. Even the display cabinet with bright green doors has been recovered from an old context to take on new life. To enrich the space, we can found jute bags at the corners of the furnishings, which texture is takes from the sidewalls. The coffee bar is equipped with punctual lighting, with suspension lamps with a contemporary design. On the back, a linear display element took place, the external lines of which are rounded in accordance with the general design line. The tasting area is much more essential in design, to focus attention on the experience itself. Classic armchairs in black leather accompany reinvented pellets with metal wheels and glass support surface. Punctual lighting is set up on sight in the recessed false ceiling. It is exactly from this room, that the area for import and export offices takes place visible through a large window, making it a multifunctional environment.

 
coffee store Ibiza drawer zoom
coffee store Ibiza 04
coffee store Ibiza 05
store Ibiza 06
store Ibiza 07
coffee store Ibiza 08

Modulor on Press: Precision, competence and reliability

Modulor on Press: Precision, competence and reliability

by | Jan 18, 2012 | SPEAKING OF US, Uncategorized

It was an honor for us to receive an article entirely dedicated to us in our newspaper “L’Eco di Bergamo”. Signed by Tiziana Sallese it’s telling us through her eyes, we thanks her and proudly report it below:

Here is Geppetto with fairy hands. And the VIPs choose the furniture in Ranica.

 
Precision, competence and reliability. These are the characteristics that foreign customers ask Carla Silvana Anesa, owner of the Modulor company based in Ranica.

A company that in recent years, also thanks to the discretion with which it has historically operated, has produced and supplied furnishings for the VIPs’ home. Etoile of the world of dance, actresses, comic models, all those who rely on Modulor know they can count on the greatest possible respect for privacy. The made in Italy therefore, today more than ever, cross-national borders thanks to the reliability, attention, and care of our craftsmen. So Carla Silvana Anesa thanks to her right arm, Bruno Pizzi, can boast of having signed with the hallmark of her production, houses, offices, and shops scattered all over the world. “Modulor was born in 1976 – says Carla who loves to be called like this, with the simple first name – those were the years of traditional joinery, while we were born with the precise intent of making everything tailored. Hence also the name was chosen for the company, Modulor in fact and the name of the scale of proportions, based on human measurements, invented by Le Corbusier as a guideline for human-scale architecture “. In addition to this philosophy, the other element that Carla and Bruno can’t give up (for more than twenty years in their own way, he also calls himself by his first name to which, however, he adds “the carpenter”) is the wood. This is, in fact, the main material of their productions. Whether lacquered, coated, combined with steel, glass or any other material, the kingdom remains the heart of their artifacts.

“Wood is our soul”

“The Wood is the true soul of everything we produce – both underlined – that precisely because of our ability to treat this material, our production is so requested, even if foreign markets where Made in Italy is not only appreciated but it is expressly required”. And in this regard, Carla and Bruno remind us of the latest works made in Vietnam: “we set up all the furnishing for a high fashion shop, ‘the luxury shop’, translated into Italian. Those who commissioned the work asked us for continuous confirmation that everything used was marked “made in Italy”. All materials must have been produced and elaborated in Italy. The same request was made for our other installations in the United States.” A small but at the same time a large reality the one of Modulor, which avails itself of the collaboration of seven other people, in addition to Alice (a degree in industrial design), Carla’s daughter.

Work under the hurricane

And it is not a coincidence that Bergamo’s activity is known and appreciated also abroad, in fact, while Hurricane Irene was raging in New York, Bruno worked on the 11th floor of a skyscraper: “I have to deliver the offices that I was setting up – he says quietly as if working under a hurricane is the most normal thing in the world – and therefore continued in what I was doing. Of course, the sound of wind and rain could be heard, but it almost kept me company. I understand that the storm was violent at the moment the laser couldn’t draw straight lines. It wasn’t standing still!”. It is appropriate to say that nothing and nobody stops our craftsmen: “You must not be afraid of anything – confirms Bruno – what you cannot do alone you do it together”.

 
Modulor press Precision, competence and reliability