SALONE DEL MOBILE 2022

SALONE DEL MOBILE 2022

SALONE DEL MOBILE 2022

We left last September full of expectations towards the Salone del Mobile 2022 and, after visiting it, we can say that it has amply satisfied them.
The central themes of this edition were sustainability and ecological transition, it was interesting to discover how the world of serial production approached them.

INTRODUCTION

If last year Milan was ready to restart and to repopulate itself, in the latest weeks we have witnessed a real migration towards the pole of Italian Design.
We were able to ascertain that Milan has not only flourished again and the machine of the Salone del Mobile has begun to march at full speed but the demand, which had remained silent in the last years of restrictions, has turned out to be hungry for novelty.
The streets of the city were full of people and was a long time that we have not been on crowded subways, in noisy stands talking without fear and without masks about something that was totally linked to our work.
I have to admit it was unexpected but cool.

salone fiera rho

MIXED REALITIES

Spaces and objects seem to have taken on a new meaning in these years of resilience.
Our habits have changed and rooted within the home, it is as if several levels were superimposed in the home space containing all the activities that were previously external, from work to leisure.
Interesting and excellent starting point was Huawei‘s immersive installation: Tomorrow Living, in which new mixed-reality living scenarios are shown.
Here, intelligent technology allows us to experience the home intensely, reconnecting it with nature, optimizing consumption and space in an environment that is not only more sustainable but also more habitable.
In favor of a psychophysical well-being, our home does not become our cage but a circumscribed environment in which it is possible to live in harmony, with ourselves but also with the neighborhood, creating small permanent communities.

Huawei tomorrow living

SUSTAINABILITY

From a Green perspective, on the recovery of goods and raw materials without waste or unnecessary scraps of materials, objects lose their transient essence and become long-lived.
Tom Dixon in his installation Twenty, in addition to celebrating the two decades of activity, reflects on the complexity of sustainable objects, showing some ideas on which the studio is working.
Among these is their symbolic project, Flamecut, a chair as an example of this design theory that survives over time, which will be able to overcome plagues, natural disasters, but above all, the passage of time unchanged.

Tom Dixon Flamecut
Tom Dixon twenty

A LIFE EXTRAORDINARY

Objects not only become long-lived but are also enriched with cognitive synapses.
The new AI, that we also see in the Home Smart Automation devices, responds to our every desire and becomes a real life partner.
Moooi on the wave of technology and in Partnership with LG and IDEO presents in its A Life Extraordinary at Palazzo dei Tessuti, Piro, an intelligent scent diffuser.
Piro is able to dance to the rhythm of music, follow you with a motion sensor, change the color of its internal LEDs and, if deemed necessary, spray a delicate cloud of perfume in the air.

Its structure is the one of a mechanical arm used for automated productions, decontextualized, covered with a shiny and colored shell and programmed to become a sentient household object.
The home itself becomes an extraordinary experience in Moooi’s Vision, including soft fabrics, upholstery that make you dream and refined and elegant objects.
We thanks Marcel Wanders, the founder of the brand for his ever visionary creations.
Moooi chair and table
moooi walpaper
moooi sofa

THE TRENDS OF THE SALONE DEL MOBILE

The noble themes of this year arise from questions related to the future of living.
Raw materials are constantly running out and have become, especially in recent years, a source of economic speculation.
The central installation at the Salone, Design with Nature, a project developed with Mario Cucinella, aims to become a table for discussions and insights on the themes of the circular economy and reuse.
The city could in fact become the reserve of the future, where to find most of the raw materials useful for construction in a virtuous ecosystem.

KITCHENS AND MATERIALS

In fact, two new areas in the pavilions were created from this cue, those related to FTK, that is the new Technologies for Kitchen, appliances capable of reducing their consumption from a home automation and intelligent point of view by raising the level of their performance.
The new household appliances are multifunctional and professional, even if in the kitchen is tending to hide them from the view.
We have noticed that in most of the new proposals of the oven column, doors are packaged laterally in ingenious systems with hinges and side guides that in a few centimeters house the door at rest and close themselves.

hidden kitchen
Valcucine with advanced motion sensors makes the kitchen a fluid mechanism capable of closing, opening or changing functionality with simple soft hand movements.
Valcucine Mendini
Mendini closed
Instead, the working space is highlighted and is further equipped in the rear part with modules dedicated to all the useful tools in the kitchen.
From the knife holder, to the spice rack, to the cutting boards, to the paper roll, everything is tidy and accessible.
equiped rear kitchen
kitchen back
closed back kitchen
The work area is well lit and characterized by non-toxic and antibacterial materials.
The main material of this Salone del Mobile is Lapitec.
Green, resistant to thermal shock, scratches and is also a conductor of heat, has in fact patented the first invisible hob.
The use is simple: equipped with magnetic sensors and a hidden coil, by placing a special silicone pad on the top, the touch controls are activated that allow the system to be switched on from two or four burners. Without the pad, the induction hob and its controls are inactive, safe and impossible to accidentally turn on.
The top therefore remains completely free, distinguished only by a display and small engravings that emphasize the full-body nature of the material.
This will not only helps in cleaning operations, but also allows the worktop to be used for other activities, from food preparation to welcoming convivial moments.
Lapitec chef
Together with Lapitec there are, again for the kitchen top, ceramic and stoneware materials, with veins printed on the surface reminiscent of trendy marbles or solid colors.
The finish of the materials goes from Soft touch, velvety and soft, to rough and irregular surfaces.
In fact, even the new Neolith production tends to emphasize the tactile inhomogeneity of their slabs.
Neolith texture
Marble effect top
From an aesthetic point of view, the Kitchen top is presented in two thicknesses, the very thin 12mm, which was so fashionable last year, a half size of about 6cm and a 12cm which in many cases, ingeniously, is equipped with drawers containing crockery and small kitchen items.
Is also nice the play created with the voids, the undertop groove of the recessed handle (always in trend) and then the departure of the front door.
equiped top
Kitchen medium top in wood
kitchen stone drawer
The internal frames of the classic-style doors have been slightly changed in honor of modernity (here an insight into the reference style).
The bands become almost three-dimensional and knobs or handles disappear in favor of hidden pushes.
kitchen modern frames
frames details

NEW COLOR PALETTE, MATERIALS AND DELICATES

We rediscover the terracotta color, elected color of the year 2021 in a more delicate shade even in the Solid tops and then taken up again in the laminate or lacquered doors.
The visual connection that is thus created between different materials but united by the same shade is very nice.
The Blue Klein color is striking in a very strong shade used for walls and day furniture, this fades and is found, in a more delicate powder-colored version, in the kitchen.
Also for the tops we find the sage green, which with the marble Verde Alpi is back in vogue and many shades of gray.

color terracotta
color dust light blue
Color Blue Kline
Silestone proposals
Anthracite gray is also introduced in the finishes of household appliances, taking the place of glossy black in the new Smeg proposals.
smeg anthracite

RIBBED AND MILLED WOOD

With its vintage soul, very elegant and established trend, it is the ribbed wood, which we are also using a lot.
So wood is back but with a different dress, in uniform strips in natural or lacquered color.
We found it on the doors of the kitchens, of the day furniture, in the sleeping area and also as wall paneling.

ribbed wood
ribbed wood
ribbed wood
ribbed staircase
The raw materials are then shown with textures and intertwining, the marble is milled in subtle geometries that expand the movement of the veins.
The stones, on the other hand, fit together in mosaics capable of creating excellent visual dynamism.
trame di pietra
trame di pietra
trame mosaics
Even the glass is no longer a smooth and clean extra-clear crystal but is found in its fluted form, sometimes with a mirror back.
fluted glass
fluted glass

FORMS

A Salone del Mobile that looks to the past to take inspiration, both in materials and shapes.
The rounded lines are back, mainly in the stand-alone furniture and in the living area, in the kitchen the snack top or the convivial table in the living room are softened.

rounded forms
rounded furniture
rounded furniture green
rounded ribbed furniture

FINISHES

Here we decree that stainless steel has lost its charm and has been replaced with many different finishes.
As we have seen in recent years, the satin brass color and rose gold are the stylistic guides of the fashion industry, which, albeit indirectly, dictates the rules and also influences the world of design.
In fact, we find metal profiles with these finishes in household appliances and in taps, if we do not want stainless steel we have the possibility to exclude it from any element for a valid alternative.
These include the matt black, which can also be found in the matching preformed washbasins.

finishes taps

THE LOCATIONS OF THE FUORISALONE

The Salone del Mobile is also an opportunity to discover the wonderful buildings in the city center that open their doors and become an exhibition venue.
Tom Dixon presented himself at Palazzo Serbelloni, while Palazzo Bovara welcomed, as last year, Elle Decor.
Within the settings that describe and define the various areas through objects of timeless design.

In the house we live in, objects, lamps and furnishings are arranged without apparent temporal and functional hierarchy, becoming interchangeable based on the activity carried out within it.

Palazzo Bovara
Palazzo Bovara restaurant
Palazzo Bovara Elle Decor
At Palazzo Citterio the Maison Dior collaborates for the first time with Philippe Starck inviting him to reinterpret the Médaillon chair, a symbol of the Louis XVI style, loved by Christian Dior.
The result is Miss Dior, an elegant chair that emphasizes the lightness of aluminum in three variants, two finishes (glossy and matt) and four colors, including chrome, copper, gunmetal and gold.
Here is the link to last year’s article, in which the same chair was reinterpreted by many different designers in even bizarre projects.
Dior and Stark
Dior rose gold

A Palazzo del Senato Kohler presenta in anteprima mondiale un’esperienza d’arte immersiva su larga scala, intitolata Divided Layers, in collaborazione con uno dei più grandi artisti del panorama contemporaneo: Daniel Arsham, che sempre per l’azienda ha creato Rock.01, un lavello stampato in 3D.

palazzo del senato
arsham

Sede espositiva alternativa è stato invece il caveau di una ex banca in Piazza Affari dove gli oggetti esposti di Pulpo sembravano ancora più preziosi.

Pulpo caveaux
Pulpo caveaux

STATALE UNIVERSITY

Statale University was totally occupied by over 40 projects that aim to reflect on what design could do for a better future.
Regeneration, redevelopment, recovery and rebirth through eco-sustainable and dreamy installations.
In the courtyards of the university, the theme of the labyrinth is chased, such as The A-maze Garden by Lissoni Associati with Amazon, or even Labyrinth Garden by Raffaello Galiotto.
In the central courtyard stands the Sideral Station telescope tower, created with Whirlpool and signed by Michele De Lucchi.
This is how he explained his project: «It is a tower to look up and imagine alternative visions of tomorrow. The immersive experience inside, where emotional spaces are explored, is designed to amaze and push the visitor to continue dreaming of a tomorrow worth living “.

statale main yard
statale labyrinth
statale idra
statale aula magna

HERMES, FENDI AND LOUIS VUITTON

The large space of the Pelota was, once again this year, the exhibition site of Hermes, which presented its latest collections dedicated to Home Decor.
With extreme delicacy, the totems that contain the displayed elements, also divided by color ranges, are characterized by a light structure in wood and rice paper.
Always the natural paper, structured in volumes of different heights, it is an exhibition venue for ceramics, leather containers and small bamboo objects.

Hermes ceramics
hermes leather
hermes small objects
hermes ceiling structure
Spazio Pelota Hermes
Fendi Casa presents its timeless home in a splendid building in Via Monte Napoleone.
References to the past, new eco-sustainable materials such as bamboo, classic and modern shapes embrace each other in a sophisticated and attention to detail production.
Fendi Bar
Fendi home
fendi home details
The Luis Vuitton Objets Nomades exhibition is geared towards creative innovation, in which famous designers imagine experimental but functional furniture.
The objects in the collection are characterized by an explosion of color, the beautiful Bulbo armchair by Fernando and Humberto Campana opens the collection and, during the visit, we were also lucky enough to immortalize Patricia Urquiola with her Overlay Bowl.
object nomades
object nomades louis vuitton
patricia urquiola
object nomades

THE BOLD INSTALLATIONS BY LEE BROOM, ALCOVA AND NILUFAR DEPOT

Lee Broom in the Brera Design District presented his Divine Inspiration, a series of six ethereal lamps that arise from the exploration of monumental design associated with religious architecture.
A spiritual journey that transforms environments and evokes feelings of reverence and contemplation.

lee broom
lee broom
Lee broom
lee broom
Nilufar Depot presents Innesto, three floors of rich installations and a particular and exclusive type of design, which we could also define as unique.
Because it arises from personal curiosity, from contamination, the appreciation of heterogeneity and the fusion of apparently distant worlds.
nilufar depot
nilufar bed
For the third consecutive year, Alcova confirms its attention to the evolutions and developments in the world of design, to offer a stimulating cross-section of it.
In each room a different exhibition in which different projects alternate established professionals with young emerging talents to explore new frontiers from the point of view of technology, materials, sustainable production, social practices and any other current direction of design.
alcova portal
alcova window
alcova textiles
Interesting and inherent to the theme of reuse were the presentation of recycled materials from disused appliances.
home appliance

THE SALONE DEL MOBILE 2022 IN CONCLUSION

Production would never be with zero environmental impact, sustainability and ecological transition are therefore difficult issues to perform but at the same time interesting challenges.
In the hope that we can really create a virtuous ecosystem on reuse to limit the large waste of our society, we give you an appointment at the Salone del Mobile in 2023!

Milan Design Week 2021: between the new Supersalone format and the fuorisalone districts.

Milan Design Week 2021: between the new Supersalone format and the fuorisalone districts.

Milan Design Week 2021 has finally arrived, exploded in all its energy!
Last week Milan brought back the ever-moving machine of the Salone del Mobile, in an extraordinary version, accompanied by the districts of Fuorisalone threatened in the urban fabric of the capital.
The long-awaited autumn edition has aroused an ever more tangible ferment, which was followed by a positivity and acceptance by the whole population. A clear message of restarting a Milan that is rediscovered in all its energy and desire for innovation.
The digital edition in April has also increased the desire to return to the presence, between stands and creative installations!

We also looked around the Supersalone stands and the fuorisalone exhibitions, looking for ideas and inspirations, for a continuous update on trends and design ideas.
Here is our balance of this autumn edition between considerations and personal selection!

Milan Fuorisalone Modulor map

KM covered

hours

location

calories burned

Between Fashion and Interior Design: care of visual

Over the years, the Fuorisalone has always been recognized for its thematic installations, on the edge between art exhibitions and immersive installation. In recent years, brands from the fashion world have been increasingly recognized.

In 2019 the most successful is certainly Cos at Palazzo Isimbardi with its unstructured portal in 3D printed volumes. Accompanying him, Hermès at the La Pelota complex and his attention to the handcrafted product, but also Missoni with Home Sweet Home staging a textile world permeated with saturated colors.

During the just ended Milan Design Week 2021, high fashion brands are once again recognized for their exhibition methodology and amazing sets. Hermès, Antonio Marras, Dior and Gucci certainly among the most nominated of this edition.

Hermès Milan design week 2021 La Pelota

Hermès, Collection for the Home – La Pelota

The French haute couture house returns to Pelota with a dreamlike setting: 5 display totems hand-decorated by the scenographers of the Teatro alla Scala, reinterpreting the concept of “home”. Internally, divided into different themes, Objects from the Home collection that enhance the materiality, the artisan imprint and the meticulous work of the handmade. An installation that strikes and remains impressed not only for its aesthetic impact, but also and above all for the values ​​transmitted and the emotionality of the space. To admire the obsessive attention to points of view, the architectural lines and the seriality of the graphics, the tactility of the materials enhanced by the objects that want to be touched and felt.

Hermes Fuorisalone 2021 La Pelota totem detail 01
Hermes Fuorisalone 2021 La pelota totem detail 02
Hermes Fuorisalone 2021 La Pelota totem detail 03
Hermes Fuorisalone 2021 La pelota totem detail 04
Hermes Fuorisalone 2021 La Pelota totem detail 05

Dior, The Dior Medallion Chair – Palazzo Citterio

The theatrical installation commissioned by Maria Grazia Chiuri comes to life at Palazzo Citterio. The protagonist is the iconic Medallion Chair, in Louis XVI style, chosen by Christian Dior as the essential emblem of the French Maison for its elegance and its “Parisian style”. 17 artists and designers were thus invited to reinterpret the original chair, giving life to objects at the mercy of fantastic creation, conceptual and graphic reinterpretation. Provocative, witty, haughty, deconstructed, impossible. An installation that fully enhances the various chairs, making them the protagonists of a masterful staging.

Milan Design Week 2021 Dior medallion Chair
detail Dior Medallion Chair 01
detail Dior Medallion Chair 02
detail Dior Medallion Chair 03

Left: Ma Yansong, Meteor
Center: India Mahdavi, Swan
Right: Seungjin Yang, Blowing chair for Dior

Alcova – Former Military Hospital

The charm of abandonment enchants visitors to Alcova, creating interesting conceptual and visual contrasts with the design works. Among exposed systems, peeling walls and sinks with rusted pipes of the former Military Hospital, contemporary design takes center stage.
Here settings with a sophisticated and immersive scenographic impact meet exhibition environments with a highly expressive concept.

An example is Brassless, curated by Studio Vedèt for Nilufar Galley, whose stated goal is to accelerate the end of the brass trend. Extremely used material from 2017 to today, whose diffusion has been emphasized by the fast distribution of the internet and social media, the exhibition does not want to sanction the end of brass, but rather a denunciation of the decadence of trends.
With this logic, 13 talented designers, deliberately extraneous to contemporary trends, were selectedwhose objects experience the ductility, resistance, aesthetics and technical properties of metals. From gold, to pressed aluminum, passing through nickel and copper, but also silver and steel. Transparent Landscapes by Studiozero, on the other hand, investigates the theme of transparency, declined in a sensorial set-up, between visual and sound, and in the presentation of three iconic objects: a mirror, a carpet and a floor lamp.

On the upper floor of the Laundry building, instead, one finds oneself projected into the surreal atmosphere of A Clockwork Orange through the revisited reproduction of the Milk Bar curated by HEAD.

Milan Design Week 2021 Nilufar Gallery Brassless
Milan Design Week 2021 Nilufar Gallery Objects of common use

Nilufar Gallery, Brassless e Object of Common Use, Alcova

Transparencies Alcova
Transparencies Alcova 02

Transparent Landscapes, Studio Zero, Alcova

Clockwork Orange Milk Bar Alcova
Clockwork Orange Milk Bar Alcova 02

Korova Milk Bar, HEAD

Turri, Supersalone

Elle Decor Palazzo Bovara 03

La Casa Fluida, Elle Decor

Senato Hotel Milano Aqva
Senato Hotel Milano Aqva detail

ACQVA, Senato Hotel Milano

Ferri Mobili Supersalone

Ferri mobil, Supersalone

Supersalone DeCastelli
Kerakoll Design Milan design week 2021

Left: De Castelli, Supersalone
Right: Kerakoll Design House, Kerakoll

Supersalone Connubia Milan Design Week 2021
Luigi Ghirri Mutina 2021

Left: Connubia, Supersalone
Right: Between the lines, Luigi Ghirri, Mutina

Milan design week 2021 Mohd studiopepe
Milan design week 2021 Mohd studiopepe 02
Milan design week 2021 Mohd studiopepe 03

Studiopepe per Mohd Milano

Between reflections and suggestive ideas: the importance of the concept

In this Milan Design Week 2021, the care of the concept and the message conveyed are undoubtedly given greater importance to the most successful installations. In addition to the aforementioned exemplary installations by Hermès and Dior, Nilufar Gallery by Alcova and La Casa Fluida by Elle Decor also find a double positive response.
The latter, already mentioned for the chromatic setting of its interiors, is even more appreciable because it is flanked by the development of contemporary themes.
The fluidity of domestic rooms gives light to some of the increasingly aware needs that the pandemic has left us.
11 environments decline these needs with increasingly flexible solutions and food for thought for the new domesticity.

Elle Decor Palazzo Bovara 03
Elle Decor Palazzo Bovara 01 Milan Design Week 2021

La Casa Fluida, Elle Decor

Living Corriere, Double signature – Palazzo Morando

At Palazzo Morando, among the projects presented in Living Corriere’s Double Signature, Ugo La Pietra pays homage to the crafts of art and genius loci through Vasi Architettura / Natura. The message transmitted, between provocative and denouncing, aims to protect urban greenery, often included in architectural and urban planning projects to justify and try to restore balance to the continuous construction action to which cities are subject. The architectures then become the cradle of land within which nature should find life, but is instead bound.

Milan design Week Doppiafirma Palazzo Morando

Vasi Architettura/Natura, Ugo La Pietra per Doppiafirma, Living Corriere

Interni, Interni Creative Collection – State University of Milan

At the State University of Milan, the theme of nature, linked to its animal species, returns with Survival within the Courtyard of Honor. A raft, a modern Noah’s Ark, welcomes the iconic animals of Qeebo in an extreme rescue attempt from global warming, loaded by means of mechanical elevators.

The exhibition curated by Nanda Vigo with Ctrlzak in the west loggia also has an almost apocalyptic vision. Two large glass cases welcome artifacts and artistic creations in a lunar landscape, enriching them with an otherworldly connotation.

Survival Qeebo Universita Statale Milano Milan Design Week

Survival, Qeebo

Saeturn Nanda Vigo CTRLZAK

Saeturn, Nanda Vigo and Ctrlzak

Care of detail: textured leather inserts for high-end products

If the Fuorisalone reserved great surprises during Milan Design Week 2021 as regards ideas, themes and installations, the credit for the attention to details and finishes certainly goes to the products displayed during the Supersalone. various brands, giving up distinct and iconographic stands, focus attention on the products.
Here then is that details and finishes are even more appreciable.

Among these we mention Turri, whose sofas have leather-covered seams create interesting chromatic and material contrasts.
Also reflected in the detail of the armrest, in which a visible light structure is re-proposed that recalls the initial of the logo.
Also in leather are the CPRN handles with a semicircular development, matching the warm orange color of the doors, also used in the top.

Ceppi embraces the soft structure of a large sofa with containing tie-rods which, rolling around the exposed structure, then winds around the entire external perimeter. Porada embellishes a dark wood console with prestigious pull-out drawers whose handles are replaced by knotted laces.
An almost masculine complement, with an austere and modern look.

The theme of the lace is also found in Hausen, whose bookcase has shelves connected to each other by a metal profile that winds around embracing the individual elements.

sofa detail Turri Supersalone 2021
Turri Supersalone 2021 leather armchair

Turri, Supersalone

Ceppi Supersalone 2021
CPRN Supersalone 2021

Hausen (Left) e Porada (Right), Supersalone

Hausen Supersalone
Porada Supersalone

Hausen (sinistra) e Porada (Destra), Supersalone

Materials among new trends, processes and sensations during Milan Design Week 2021

In the textile world, the well-identified address is witnessing the rebirth of bouclé both in light monochromatic shades and in two-tone variants.
Among the many examples exhibited in this Milan Design Week 2021 we can mention SEM Milano in Alcova and Porada itself.
Still as regards the fabrics, the chromatic choice and the thoughtful combinations of Hermès are masterful.

Turning instead to timeless marble, Salvatori’s proposals are extremely refined, as every year. Miniatures of domestic architecture are combined with objects of common use, made courtly by the eternal material par excellence.

To enhance its ductility, making it almost a fluid material, is the Agglomerati in Alcova proposal. Here the Palissandro marble seems to bend softly in an interesting interlocking game in the MASS proposal. In the Round Table variant, the same principle transforms the top into structural legs, gently unraveling like a soft fabric.

Also noteworthy is the new Antolini showroom inaugurated during Milan Design Week 2021 in Piazza Fontana. Here a spectacular open spot develops from the exhibition wall through double-sided strips. A perfectly successful scenographic effect capable not only of enhancing the beauty of the marble essences, but also the infinite processing skills. On the lower floor, different set-up methods expose the natural material distinguished by color, type or surface finish.

Agglomerati Alcova Milan Design Week 2021
SEM Milano Alcova Milan Design Week

Left: Agglomerati, MAAS
Right: SEM Milano, Alcova

Antolini Showroom Milano Design Week
Antolini black marble sample book
Onice bathtub Antolini Milan Design Week

Antolini Showroom in Piazza Fontana

Conclusions of the Milan Design Week 2021 in the autumn version

After the digital edition of Milan Design Week, what remains of this edition finally in attendance is a great desire to leave. Milan, which seemed almost passable and turned off during the period of the pandemic, instead showed the great car in turmoil that was feeding itself. The spotlights are therefore turned off for this edition, ready to turn on again from 4th to 10th April with the traditional and beloved week of furniture.

 

See you then in 2022, ready to welcome the news!

Digital Design Week 2021: our selection and thoughts

Digital Design Week 2021: our selection and thoughts

The 2021 edition of Digital Design Week has just ended on digital platforms, with the hope of seeing taken the traditional version on place in September.

The Salone del Mobile makes Milan the undisputed protagonist in the world of contemporary design, turning the spotlight on new projects, cutting-edge proposals and events capable of enhancing Italian “know-how” but also its international contamination.

We at Modulor also remotely participated in the rich schedule of talks and webinars offered on the main digital platforms … here are some of our thoughts!

Missoni-Milan-Design-Week-2019
Nendo-fuorisalone-2019

Outfitting of Fuorisalone during its 2019th edition: on the left the installation “Home sweet home” by Missoni in Via Solferino. On the right Nendo in “Breeze of light”

Time-machine-ventura-centrale-fuorisalone-2017

Time Machine, the installation durinf Fuorisalone 2017 in the new design district of Ventura Centrale

citizen-time-is-time-fuorisalone-2016

Time is time, an immersive environmet setted in the Superstudio’s place during the 2016 Design Week, focused on the theme of time

Salone del Mobile and Fuorisalone: ​​Milan the capital of design

It seems centuries have passed since Milan, in the central weeks of April, was filled with international tourists, young emerging designers, professionals hunting for innovative proposals and university students eager for events and new product launches.
From the design enthusiast, to the sector’s professional, to the simple citizen who loves social life: the week of the Salone del Mobile has always managed to capture everyone’s interests.

One of the few events able to involve such a large audience as to transform Milan into a great “design community”.
Impossible to walk along the streets of the county seat during those days and not be involved in the beating heart of the Design Week.
Colorful graphics that identify the various districts, art installations and advertising banners with pieces of furniture just launched on the market reach every corner of the city.

The professional variant of the Salone del Mobile, in the huge spaces of Rho Fiera and even more its Fuorisalone organized in ever-changing design areas now seem an old memory. Two realities that over the years have known such success that they have become distinct entities, each with its own target audience.

fuorisalone2019_district_map
salone-mobile-logo

Fuorisalone, the design districts map of the 2019 edition.
On the right, the official logo of Salone del Mobile.

Digital Design Week: what is it and what changes does it make to the traditional version?

The cancellation of last year due to the health emergency and its uncertain future also for the 2021 version did not, however, stop the creativity of Design Week. The 2020 edition of the Design Week had already moved to digital channels, meeting the approval and involvement of both the realities that make it up.
Salone del Mobile and Fuorisalone never as today find themselves in dialogue with each other to create a rich schedule of events.
Talks, webinars and reflections on what it means making design nowadays and on the various facets of this world. The stringent safety restrictions have also completely revolutionized the methodology for presenting new products. Physical presence is now too restrictive a possibility, so naturally the attention shifts to the digital world. In order not to stop the great design machine, the realities that have always accompanied the traditional edition of Milan Design Week have organized a digital version. Digital Design Week 2021 took place on the web platforms of Interni (historic magazine associated with the week of the Salone), Fuorisalone and Ad Italia. From 12th to 19th of April, a series of talks involving professional figures took place. From the world of furniture, to architecture, but also literature, technology, art and craftsmanship, opinions and reflections are exchanged on the contemporary themes that drive design. Furthermore, in the specific case of Interni, its version continued until 23th April, with a fixed evening appointment scheduled for 6.30 pm in streaming.

Digital-Design-Week-quote-custom-Marco-Spinelli-Poliform
san-siro-seat-cappellini-jasper-morrison

A Marco Spinelli quote, shared on social pages of AD Italy that underlines the importance of “custom-made”. 
On the right: San Siro seat, designed by Jasper Morrison for Cappellini and launched during the Digital Design Week 2021

table-bentley-home-digital-design-week-2021

Aldford table by Bentley Home – Luxury Living Group disegned by LLG Creative Team

Smartworking and a new perception of the domestic environment

Undoubtedly a contemporary theme during this Digital Design Week was the introduction of the concept of smartworking and the new domesticity.
We at Modulor have already addressed this issue, also bringing design examples from the previous months.

In this regard, the interpretation proposed by Lara Facchinetti, HR Manager of Zamperla, in the “Study” chapter of the laboratory proposed by Strategy Innovation is interesting. The theme of reflection shifts to the hybridization between work from home and office life, noting how the best working condition derives from the integration of both.
If before the working world and the private sphere were very distinct areas of our daily life, now it often happens during an online conference to witness small “intrusions”. Children intrigued by the screen and pets who have run away from their places become actors of a connection that is not only conceptual, but also physical and visual. With this in mind, the best productivity is achieved by being able to take advantage of both work contexts.
The home is identified as the environment of concentration, where one can isolate oneself from colleagues, and the office is instead an environment of sharing.

What is missing during smartworking are in fact the impromptu meetings and the brainstorming process that spontaneously arise during a coffee break.
Linked to the new needs of spatial reconfiguration, as also confirmed by our experience, the change in the perception of the working space opens in parallel.

In this regard, it is interesting to report the point of view of Marco Roversi, colleague specialized in the design of custom-made furnishings in the contract sector. In fact, if the reconfiguration of the home environment is often restrictive, and bound to changes that are not too intrusive, the workspace undergoes a radical change. It is rethought in its basic setting, making flexibility its founding feature.

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Funivia, sunspended lighting design by  Carlotta Bevilacqua for Artmide 

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6x6the modular system for office designed by Roversi

The reinterpretation of system engineering components

The continuous search for flexibility in the working place brings the contract further closer to the world of retail, used to constant changes.
The design of the architectural component then becomes a fundamental point to guarantee infinite spatial configurations.
As in the case of white boxes for the retail world, the system engineering component is reinterpreted now more than ever for its aesthetic impact.

A great example is certainly the design thinking of Davide Groppi during the talk “Living the work space” proposed by Lombardini22. The vision of the internationally renowned designer is precisely linked to the flexibility of light, which is released from the electrical system to which it belongs.
The solutions proposed over the years by the designer himself have always been designed with the desire to make light free from pre-existing plant constraints.
Providing the right light does not only mean allowing you to see the space but also to feel it.
A setting that becomes more and more scenographic with a design work that becomes a work of elegance.

The second example is the series of projects brought by architect Duccio Grassi during the talk Design beyond Matter.
A relationship between the architectural and system design components that goes beyond the level of necessity to become a project integration with the aesthetic vision.

Another issue connected to the relationship between structural needs and project flexibility is that of the exploitation of interstices, the so-called architecture in between. We have recently analyzed the potential of designing functional furniture capable of optimizing spaces and therefore we fully share the reflections of Daniele Lago, founder of the well-known mass-production furniture company.
The in-between is not only a domestic environment design issue but also a metaphor for the relationship between the brand and its community.

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Infinito, Davide Groppi

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Zara Rome, Duccio Grassi Architects.
Engeneering system and outfitting matches in a design element which disappear in the environment.

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Max Mara Tokyo Ginza Home, Duccio Grassi Architects

Sustainability and environmental impact: visions related to design

Perhaps one of the most inflated issues in recent years is certainly linked to sustainability and environmental impact.
Countless could be the visions and projects that make it the flag carrier.
From the world of design, the theme of the circular economy directly moves to the productive world, finding infinite results.

But what does it actually mean to be sustainable today?
Producing using recycled material is not always the ultimate solution. In fact, it is necessary to put the entire life cycle of the furnishings on the scales and consider their environmental impact over the years.
Here then is that the word “recycling” appears several times during this Digital Design Week.

The architect and designer Paola Navone brings her vision of recycled objects as a series of handmade products obtained from processing waste.
A vision that wants to break the mold by bringing color and joy into the projects, managing to enhance what is the local craftsmanship.

Giuseppe Pedrali, CEO of the homonymous company from Bergamo, also focuses on the regulatory aspect of sustainability.
“Being sustainable” has now become the common motto of various manufacturing companies, but how many of them actually focus on the certifications that can officially certify this characteristic? Are the production processes actually controlled and designed in order to reduce waste and affect the environment as little as possible?

Ico Migliore, architect of Migliore + Servetto, underlines how the issue of sustainability is not only linked to materials but to user behavior.

Of all the thoughts analyzed, the one that we at Modulor certainly fully embrace is the one proposed by the architect and designer Piero Lissoni during the conversation “Everything is a project” available on AD Italy.
Sustainability consists in designing furniture that can last over time

What does it mean to design nowadays? How to emerge within an increasingly large market?

We share once again the words of Piero Lissoni as the fulcrum and summary of this Digital Design Week.
The world of design now looks worldwide, what allows it to be valued is high quality and knowing how to maintain and preserve the “craftsmanship”.

While knowing the relationship to the increasingly frequent technology and the world of the intangible, it is essential to recognize the wealth offered by craftsmanship. The new model of craftsmanship, although it has lost some qualities transmitted over the years, meets new possibilities.

Knowing how to relate the ability to use hands, touch materials and interpret them with incredible technologies is the design of the future.
A less drawn and more product design. Although the very term “design” or industrial design, it would seem to live in the opposite of the concept of craftsmanship, the conjunction of these worlds is the real innovative key for the future of interior design.

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Round D.154.5, the historic armchair designed by Gio Ponti and reinterpreted in a contemporary way by Molteni & Co

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Soriana, Afra and Tobia Scarpa forCassina
On the right: Pacific,the new collection signed Patricia Urquiola for Moroso

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The Connery seating system designed by Rodolfo Dordoni for Minotti