Hangers that give new life to Tiziana Fausti windows

by Giulia | Nov 20, 2020 | RETAIL, CONTRACT AND RESTAURANT

The new hanging system becomes the leitmotif for the windows of the Tiziana Fausti women’s and accessories shop. Linear elements that unfold in the air supporting the products displayed with elegance and lightness.

Always in constant change

The new layout of the Kids department on the ground floor of the historic Tiziana Fausti building has also led to a series of changes in the women’s store.
The latest fitting focused on the neutral tones of pink saw the prevalence of vertical elements that underline the large heights of the rooms.
To make space for the Kids department and uniform it from a design point of view, it was necessary to move some elements. Among these, the important wall that houses the Bottega Veneta display cabinet, whose dark tones and a light industrial touch are recognizable for their aesthetics and character. The entire wall occupied by that display system has been recovered, with careful restoration work.
Designing furniture that can be disassembled and rearranged while preserving all the components in the best possible way is a fundamental requirement for retail designers.

new setting project woman department Tiziana Fausti

The new display system for shop windows

Like sinuous lines, the new tubular hangers elegantly wind their way along the various side windows. To support them, vertical profiles that develop from the floor to the ceiling.
Exposed joints allow connections between the horizontal and vertical components, making the aesthetics of the display system essential. The soft color of the paint perfectly matches the existing furnishings.
A design line that introduces the theme of horizontality, in a set-up that emphasizes the vertical read.
To move the shop windows, cylinders with a velvet top covering in different heights.

A scenographic entrance

The changes made during the new layout also involved the entrance area, which now takes on greater importance.
If in fact in the previous configuration the two accesses to the floor could be equal in aesthetics and function, now it becomes essential to keep the women’s department separate from the Kids one.
To emphasize the scenographic setting of this strategic point, three exhibition totems have been added.
Just like the existing ones, the side lighting develops along the vertical profiles, illuminating the different shelves with soft pink film.
A sort of luminous wall that identifies all the design characteristics of the women’s department: essentiality, lightness and elegance.

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Shades of pink for the 2020 outfitting of Tiziana Fausti store

by Giulia | Feb 21, 2020 | RETAIL, CONTRACT AND RESTAURANT, STYLE TIPS

Il rosa nelle sue tonalità più delicate diventa protagonista dell’allestimento 2020 del negozio Haute Couture Tiziana Fausti. Dopo l’intervento del 2017 e l’allestimento del 2016, Modulor progetti torna a realizzare gli arredi del luxury corner con raffinatezza ed eleganza.

IL ROSA NELLE SUE SFUMATURE PIÙ TENUI

Le sfilate di moda per la primavera 2020 vedono l’esplosione del rosa nelle sue infinite sfumature, decontestualizzandolo dal colore di genere a cui siamo abituati. (Ecco un esempio in questo articolo di Vogue Italia dedicato al rosa nelle collezioni primaverili 2020)

Specialmente nelle sue sfumature più tenue, che si avvicinano anche al bianco panna, è un colore in grado di donare estrema delicatezza agli interni. Una sorta di realtà a sé stante in cui l’interno sembra quasi ovattato e addolcito da queste leggere gradazioni.

In questo contesto si inseriscono perfettamente carte da parati e velluti, ma anche laccature rosa pallido e bianco panna. Un’atmosfera delicata, la cui efficacia è raggiunta dalla totale uniformità di pareti, arredi e pavimenti.

TIZIANA FAUSTI PAINTS ITSELF OF PINK

From the shop windows to the vertical display elements, from the uniform carpet to the painting of walls, the whole set-up of the accessories sector speaks the same soft and delicate language. Taking the existing furnishings in polished stainless steel and the dark-painted tables, the work has changed the visual approach of the shop with pink shell painting.

Concerning the shop windows, the expressive delicacy refers to cylindrical volumes of different heights and diameters on which the products displayed stands out. The topper surface is in the pale pink carpet of the floor. Visually distributing the elements at different heights means to create a light and subtle dynamism capable of keeping the attention of the user active.

The carpet itself can prove dynamism. Its surface responds to the main feature of the velvet to reflect light in opposite directions. This is in fact able to take on darker shade, tending to dove-gary, if observed backlight, and very soft powder pink in the opposite direction. A visual feature capable of moving the interiors and creating suggestive environments in which contrasts and overlapping tones are perfectly matched.

Linear lighting runs along the edge of the display elements creating very elegant luminous frames.

From the cash desk, also rigorously lacquered, a Fornasetti wallpaper stands out on the back wall, which is elegantly inserted in the lift direction. To give greater visual uniformity to the wallpaper, extremely punctual laying was used. In fact, rather than a straight cut, it was chosen to shape it n correspondence with the cloud texture in order to hide the joint point.

This is at the same time an elegant and characterizing graphic, whose chromatic range approaches the more soft gray whit which pink perfectly married.

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A spring in OSB for the 2017 shop windows of Tiziana Fausti

by Giulia | Mar 6, 2017 | RETAIL, CONTRACT AND RESTAURANT

The explosion of interest in the OSB has also reached the new set-up of the just concluded shop windows for Tiziana Fausti. An extremely versatile material that has fascinated the luxury store even to become the characterizing element of design for the display windows and clothing sector for 0-12 children on the upper floor.

THE MATERIAL

As a material that has always been used in the shipbuilding and construction sectors, the OSB has recently discovered a new success thanks to its particular texture. In fact, it consists of flakes of wood glued together with different orientation and it is certainly reckonable for its lively texture. Due to this characteristic, it distinguishes from chipboard panels by the larger size of the wood chips. Being a material with low economic cost and excellent technical performance, its traditional use relates to constructions. In fact, it has an excellent resistance to horizontal forces caused by wind and earthquakes. It therefore serves for bracing and in the stratifications of roofs. Besides, being available in panels of different sizes it has a particularly fast laying speeded. The reduced economic cost has favoured its wide use as with the similar chipboard’s one. Over the past few years, however, its aesthetic features have fascinated architects and interior designers who have increasingly incorporated it into their projects. The wide availability and the low cost, added to the speed of installation and the good resistance capacity, have meant the extrapolation of this material from its construction use to know new contexts. However, the increasing demand has sanctioned the growth of its sale cost. From a widely available economic element, he also began to know the retail sector with the consequently higher prices.

THE PROJECT FOR TIZIANA FAUSTI

The OSB has also fascinated luxury retail, which has inserted the “new” material into its store as a characterizing element for aesthetics and practicality. An interpretation that extrapolated it from its industrial context to take on a more chic and refined connotation. Even the Tiziana Fausti luxury store in Bergamo has chosen this material for the set-up of the spring shop displays. It is the protagonist able to be recognized for style without however diverting attention to the products shown. The latter seem instead valued for shapes and colours, as if they naturally stood out among the visual uniformity of the background OSB. Volumes of different sizes constitute the basic unit, which, depending on aggregations or detachment, create the fundamental visual dynamism for each shop display. The use of covering panels also for the back walls and for the floor, creates suggestive plays of depth. But not only that, the concept of the project made in collaboration with the architectural studio Marco Costanzi Architects, has also involved the setting up of the children’s department on the upper floor. This flanks the corners of Dolce & Gabbana, Yves Saint Laurent, Chloè and Stella Mc Cartney (if you want to look around these corners and learn more about their structure click here). OBS panels also become the perfect backdrop for enhancing clothing for children 0-12 years, covering the back wall and creating dynamic shapes in the flooring. It also enrich the exhibition space with dynamic volumes. In this way, the room is characterised by a fresh and young imprint, with an industrial-chic impact that does not do without elegance and refinement. Consistently inserted, to give further suggestions of freshness and spontaneity, we also find some small citrus plants that give a touch of colour and naturalness.